One of the most important roles played by brands is their effect on consumer brand choice.
品牌所扮演的最重要的角色之一就是影响消费者的选择。
Barack Obama lives by brands, from his white sox cap to his Harvard Law connections to his campaign's logo.
从白色的棒球帽、与哈佛法学院的关系到竞选时用的标志，贝拉克·奥巴马是靠品牌生活的。
Still, he says, he chose clothing by brands that he already owned or was likely to own, making the experiment not too far removed from reality.
然而，他说，他按照他已经有或想拥有的品牌选择服装，让他的实验不会太脱离实际。
The firms can transfer signals to consumers by brands on the condition that the consumers have the imperfect information about the quality of commodity.
在消费者对商品质量拥有不完全信息的情况下，厂商能通过品牌向消费者传递商品质量的信号。
In these new communities sponsored by brands, it's possible for them to get attention from other members while reflecting a little glory onto the brands that sponsor them.
对于在这些最近被品牌赞助的社区里的人们来说，在得到他人关注的同时，也许也会因为能得到这些品牌的赞助而感到荣耀。
And the luxury sector faces a challenge in China, where the market, according to Bain, is crowded by brands that have an 'undifferentiated image in the eyes of Chinese consumers.
贝恩公司认为，奢侈品行业在中国面临一个挑战，因为进入这个市场的奢侈品牌众多，而且“在中国消费者的眼中看起来都差不多。”
Sponsored by brands like Kraft and Citi, Causeworld is looking to connect shopping and buying with location-based, real-time cause marketing, turning us all into mini-philanthropists.
由像卡夫和花旗银行这样的大公司赞助，Causeworld希望将购物与基于位置的实时公益营销相联系，从而将人们都变成小小慈善家。
KFC, as large a company as it is, is owned by a larger parent company, believe it or not, called Yum Brands.
像肯德基这样庞大的公司，被一个更为庞大的母公司所有，信不信由你，这个母公司叫做百胜餐饮集团。
By offering on-trend items at dirt-cheap prices, Cline argues, these brands have hijacked fashion cycles, shaking an industry long accustomed to a seasonal pace.
Cline 称，这些品牌通过超低价销售流行单品，破坏了时尚周期，动摇了所有产业随季节变化的步伐。
"The idea is that by having a greater range of things on the menu, we can sell to consumers products they want all day," says Rick Carucci, the chief financial officer of Yum! Brands.
百胜餐饮集团的首席财务官里克·卡鲁奇表示，“我们的想法是，通过在菜单上增加更多种类的食物，我们向消费者销售的产品可以满足他们全天的需要。”
Fifteen years ago, Burberry was at crisis point as their signature check pattern was widely imitated by cheap, imitation brands.
15年前，博柏利正处于危机时刻，因为他们标志性的格纹印花被廉价的仿制品牌到处模仿。
Shaun Rein, managing director of China Market Research Group, said that the latest Chinese brands no longer catch customers' eye by low price.
中国市场研究集团董事总经理雷小山表示，最新的中国品牌不再以低价吸引消费者的眼球。
It has been dominated in recent years by two Taiwanese brands—Master Kong and Uni-President.
近年来，康师傅和统一这两个台湾品牌一直主导着该行业。
After sorting the deals by category, they determined that among the 512 brands associated with the athletes, most involved sporting goods, followed closely by food and beverage brands.
在将这些交易分门别类后，他们确定在与运动员有关的512个品牌中，涉及体育用品的品牌最多，其次是食品和饮料品牌。
According to a recent survey by Xinhua Research Center, Chinese people prefer buying local brands over foreign brands.
据新华研究中心最近的一项调查，相比外国品牌，中国人更喜欢购买本土品牌。
Neither should we be put off the scent as consumers by the greening of companies and brands.
作为消费者，我们也不应被公司和品牌的环保行动转移注意力。
Consumer choice will be distorted by and subjugated to the marketing of brands.
消费者的选择将被那些市场上的强势品牌所扭曲。
Retailers have increased their power by developing their own brands, or private labels.
零售商们已经依靠自有品牌或者自有商标增强了实力。
While in some cases a few enterprise messages may be shown by all brands, typically each brand has its own unique marketing strategy.
虽然有时一些企业信息可能被所有品牌显示，通常每个品牌有它自己特有的销售策略。
There are have been several controversies in India where AD campaigns by major brands heavily imply that darker-skinned people are less likely to find partners.
目前印度存在很多争论，因几个主要品牌的广告都暗示着深色肤色的人貌似相对来说更难找到合作伙伴。
There are over 100 lipsticks on the market that contain lanolin, including some sold by renowned brands Revlon and Estee Lauder.
市面上超过100种唇膏上含有羊毛脂，包括一些有名的品牌如露华浓和雅诗兰黛。
Both have prospered by exploiting their strong brands to sell what are really commodities-coffee and cola-at premium prices.
两家公司的成功，很大程度上归功于开发自己的强大品牌，通过溢价策略来销售真正的商品-咖啡和可乐。
The ministry also hopes to sort out a perennial nightmare for shoppers the world over - the disparity between sizes sold in different shops or by different fashion brands.
西国卫生部还希望对各地商店、各种品牌使用的不同的衣服尺码进行统一，消除由于尺码标准混乱而给消费者不断带来的噩梦。
Fighting brands — low priced brands supported by minimal advertising and competing on price to retain market share — will play a greater role.
具有竞争力的品牌——尽可能降低广告投入并依靠价格来维持市场份额——将会扮演更重要的角色。
Some developers try to capitalize on popular brands by embedding those brand names into their own apps' descriptions.
一些开发商试图借助著名品牌的东风，把这些品牌的名字嵌入它们自己软件的描述中。
In 2007, Niu Niu joined EMI family and thus became the world's youngest classic pianist signed by international classic music brands.
2007年，牛牛签约EMI(百代唱片公司)，成为全球最年轻的签约国际古典品牌专属古典钢琴艺术家。
But then consider the mark-up; the roughly cut diamonds are exported, polished and bought by the brands we see almost daily on our high-streets - and then sold for thousands of pounds.
然后等钻石分选，粗割，出口，再被打磨后卖到我们每天在大街上看到的品牌店里，卖出去的价钱就是几千英镑。
Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.
电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。
Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.
电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。
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