Houston, of the University of Minnesota, says too much advertising aimed at fliers "could certainly backfire," but it is unclear whether an airline's image would suffer.
“传单上过多的广告“肯定会适得其反”，但目前还不清楚这是否会使航空公司的形象受到影响。”美国明尼苏达大学，休斯敦说。
But he said the move could backfire for Wal-Mart, which has worked hard to counter a wave of bad publicity and portray itself as a generous employer.
这个做法有可能引起公众对沃尔马的反感，尽管沃尔马努力使人们相信他是个宽容的雇主。
The Dutch police were looking at tech-based solutions like remotely taking control of drone operating systems, but forcing a drone to autoland could backfire as it could go completely out of control.
此前，荷兰警方曾尝试远程干预无人机操作系统，迫使其自动着陆，但结果却事与愿违，因为无人机很容易彻底失控。
The Dutch police were looking at tech-based solutions like remotely taking control of drone operating systems, but forcing a drone to autoland could backfire as it could go completely out of control.
此前，荷兰警方曾尝试远程干预无人机操作系统，迫使其自动着陆，但结果却事与愿违，因为无人机很容易彻底失控。
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