Well-designed moments can build brands.
精心设计的细节很容易产生品牌效应。
Many Chinese companies' efforts to build brands of their own are also fuelling AD spending.
许多中国公司努力创建自有品牌,这也推动了广告支出。
Television’s ability to build brands by surrounding adverts with gripping content is unsurpassed.
电视通过不断播放有吸引力的广告内容建立品牌效应的能力依旧无法超越。
"Price promotions shift stock but they don't build brands," says Edward Garner of Kantar Worldpanel.
“价格促销可以改变存货,但不能打造一个品牌,”康塔世界板的爱德华伽纳说。
Brand crisis shows new features in Internet age, which also offers enterprises an opportunity to build brands.
因此,互联网时代品牌危机研究具有一定的理论与实践意义。
I wanted to build Real Simple as a brand, and this person came from Polaroid, and they knew how to build brands.
那时我想把RealSimple创成品牌,而这个人来自于Polaroid公司,懂得如何建立品牌。
Advertising is an important means of market competition, but is also one of the most commonly used methods to build brands.
广告是企业进行市场竞争的重要手段,也是塑造品牌最常用的方法之一。
In different cultural and creative fields to build brands, has formed a pattern of relying on each other's industrial chain.
在不同的文化创意领域中打造知名品牌,已经形成了相互依托的产业链格局。
But nobody or writing I know of has made it crystal the reason to build brands and the relationship between branding and sales.
但是没有什么人,或是著作,把为什么要做品牌给讲清楚,以及把品牌与销售的关系讲清楚。
I have been in advertising for 10 years and hear people claiming to build brands and even world-famous brands on a daily basis.
进了广告业十年,总觉得每天都很多人嚷着要建立品牌,做世界著名的品牌。
Affection from the emotional side to the consumers and Heart to Heart communication has become a powerful weapon to build brands.
从情感方面来感染消费者,进行深层次的心灵交流,逐渐成为品牌构建的强大武器。
“Guys have voices now, want to build brands,” Bryant said. “I don’t identify with it, but I understand where it’s going, why it’s going there.
“大家现在都可以说出自己的看法,展现自己的个性,想要建立自己的品牌,”科比说,“我对此不是很认同,但是我明白这其中的用处,也知道为什么会出现这个现象。
Some aim to simply build brands while others are part of a sophisticated content distribution strategy. Others are viral tools to support a new product, service, movie, etc.
一些只是简单地宣传品牌,一些是纯熟的信息发布策略的一部分,更有一些是支持新产品、服务、电影等等的工具。
With upgrading global competition and increasing demand, it is necessary to build brands of farm products to deal with supply and demand contradictions in farm product market.
面对全球竞争和需求升级,我国可通过建立农产品品牌来推动农产品市场供求矛盾的解决。
With product quality being wildly inconsistent, Chinese enterprises can hardly build brands in which people have faith, thus creating obstacles to the establishment of China's international brands.
中国企业的产品质量忽上忽下,国人难以建立信心,严重影响了品牌的塑造。
What they cannot build, they will buy, as they have begun to do with Volvo and many other established brands, including regional ones.
他们不能建造的东西,他们会去购买,就像他们开始收购沃尔沃和许多其他老牌品牌一样,包括一些地区性品牌。
The company has used its established newspaper brands to build websites that rank first and second in Scandinavia for visitors.
这家公司用自己的报纸品牌建立了网站,并且在斯堪的纳维亚半岛分列第一和第二。
Chinese firms start to set up design centres or hire staff to build their own brands.
中国公司开始建立设计中心或雇人帮他们打造自己的品牌。
Loyalty programs with use of LBS could help brands build strong customer relationships online and offline, providing rewards cut out based on each customer’s social media profile.
用地理位置服务的忠实程序可以帮助品牌同时建立良好的客户线上和线下关系,提供回报要根据各个顾客的社交媒体资料。
Large brands will build, buy or join forces to create consumer media platforms.
大品牌将会自建,购买或加入消费者媒体平台。
Music's cachet and emotional pull also make it a potent weapon for businesses that want to build their own brands.
音乐有徽记的作用而且还可以带来情感共鸣,由此使其得以成为想要建立自己品牌的企业的有力工具。
Despite all these forces, companies that build strong brands have big advantages over rivals.
尽管存在所有这些不利因素,面对竞争者,打造了强大品牌的公司仍拥有很大优势。
Whether you're trying to build your personal brand, business brand or a product brand, the basic steps to developing a successful brand are always the same. Brands aren't built overnight.
无论你是正在尝试建立个人品牌、公司品牌还是产品品牌,成功之路总是一样的。
Instead, he decided to go out on his own and build what would become of the world's most recognizable brands.
相反,他毅然决定自己创业,创建世界上最知名品牌。
Most big corporations struggle to build a single strong global brand - just look at Vodafone - so the challenge of managing multiple brands in this sector is almost inconceivable.
多数的大公司为了打造一个强有力的全球品牌而竭尽全力——看看Vodafone就知道——对于这个领域来说,多品牌经营的难度之大简直无法想象。
The designers are young, creative talents who lack the funding and experience to build businesses and brands.
设计师们都很年轻,充满创作天赋,但缺少做生意和建立品牌的资金及经验。
And following the lead of the clothing industry, the furniture-makers have done their best to build up their brands and move upmarket: Natuzzi has always sold its sofas as "affordable luxury".
在服装业的引领下,家具制造商尽力建设品牌,开拓高端市场:纳图兹一贯将沙发当作“价格可以承受的奢侈品”出售。
In addition, the business has high barriers to entry. It takes time to build a good name; luxury is capital intensive; and about 70% of new brands fail.
此外,奢侈品行业入门槛颇高,并需要高度密集的资金;同时树立品牌耗时长,约70%的新品牌以失败告终。
Look at Korean firms. Samsung Electronics and Hyundai Motor were founded in the late 1960s, but it took them more than 30 years to even begin to build respectable brands.
看一下韩国的企业,三星和现代都是成立于上个世纪60年代,它们都花了超过30年的时间来建立它们的品牌。
Look at Korean firms. Samsung Electronics and Hyundai Motor were founded in the late 1960s, but it took them more than 30 years to even begin to build respectable brands.
看一下韩国的企业,三星和现代都是成立于上个世纪60年代,它们都花了超过30年的时间来建立它们的品牌。
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