As the one of the brand strategies, multi-brands strategy is the important one need to be considerated into the process of brand strategy implementation.
多品牌战略作为品牌战略的一个类别,在品牌战略的实施过程中是需要考虑的一个重要战略选择。
While in some cases a few enterprise messages may be shown by all brands, typically each brand has its own unique marketing strategy.
虽然有时一些企业信息可能被所有品牌显示,通常每个品牌有它自己特有的销售策略。
As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience.
作为一种有目标性定位战略的延伸,针对部分复杂与不断增长的品牌群体,搜索用户统计学对他们的网民进入了详细分析。
What systems, procedures, products, brands, agreements or people are vital to the success of their business strategy or value proposition?
什么样的系统,流程,产品,品牌,协议或者人员对公司的经营战略或商业价值起着关键性作用?
For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several “masstige” brands and the overall concept.
眼下资生堂对其大众市场战略守口如瓶,包括公司将推出一个还是多个‘大众名牌'品牌,以及其整体概念为何?
For luxury fashion brands that pride themselves on elitism and inaccessibility, this may be the most difficult challenge in developing a social media strategy.
对于那些对自身的精英主义和高高在上引以为傲的时尚奢侈品牌来说,这可能是它们开展大众媒体策略的最大挑战。
Some companies have chosen to follow a "financial strategy," growing through acquisitions and putting together as many good brands as they can under a single roof, he said.
他说:“许多公司都选择遵循‘金融战略’,他们通过收购和合并的战略措施,将尽可能多的好品牌纳入他们的旗下。”
That’s what Gartner predicts, i.e. by 2015, social media strategy will evolve to an extent that bots, i.e. automated software agents will carry interactions enabling brands to increase engagement.
这是盖德纳所预言的,在2015年前,社会媒体战略的会演化到一种程度,自动软件代理——一种机器人会通过交互影响来让各个品牌提升对战机会。
It's unclear how the move to license the brands outside Sears fits within the strategy for KCD, which has been a busy trademarker of late.
目前尚不清楚西尔斯的品牌许可战略将如何与KCD战略达成契合,后者近来动作频频。
'We used to focus only on the mass market,' says Jin Yibo, Chery's spokesman. 'the next step in our strategy is to develop middle to upscale brands.'
奇瑞的发言人金弋波说,我们以往只专注于大众市场,我们的下一步策略是开发中、高档品牌。
Chris McCumber, the channel's evp, marketing, digital and brand strategy, said brands are looking for marketing extensions that take the brand's on-screen connection into more places.
该品牌营销、数字化与品牌战略副总裁Chris McCumber说,品牌正在寻找营销拓展的机会,希望将品牌的在线表现通过多种渠道展示出去。
At the time the Dar said: "The purchase of Aston Martin is central to our strategy of diversifying our holdings in key markets and international brands."
当时,TID表示:“收购阿斯顿·马丁是我们在重点市场持股多样化、国际品牌多样化的中心策略。”
Most brands incorporate Twitter in their social media strategy, but are they actually using it effectively?
大多数品牌都在社交媒体战略中融入了Twitter,但Twitter是否得到了它们的有效利用?
Jeremiah Owyang, a partner at the Altimeter Group, a digital strategy consulting firm, said company-generated lifestyle sites could be effective as long as they did not push the brands too hard.
数码策略咨询公司AltimeterGroup合伙人耶利米·欧阳(Jeremiah Owyang)称,只要不是过于推广公司品牌,这类公司推出的生活网站也会受到欢迎。
Major hotel brands and the industry as a whole have been slow to develop a counter-strategy of their own and as a result have “lost momentum”
主要的酒店品牌和这个行业在采取相应的对策方面反应迟缓,从而丧失了“关键的机会”。
Some aim to simply build brands while others are part of a sophisticated content distribution strategy. Others are viral tools to support a new product, service, movie, etc.
一些只是简单地宣传品牌,一些是纯熟的信息发布策略的一部分,更有一些是支持新产品、服务、电影等等的工具。
“Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution, ” Strategy Analytics wrote.
三星的销售增长融合了多种因素,包括优雅的硬件设计、广受欢迎的安卓系统、令人难忘的子品牌和大规模的全球销售。
The listed brands are singled out for stagnant sales, lack of a profitable strategy, bad price and other reasons.
上榜理由主要包括市场销售不佳,缺乏盈利模式或售价高于预期等。
MRM has been entrusted with the digital engagement strategy, creative and implementation for the two brands, with immediate effect.
MRM被赋予管理这两个品牌的数码领域战略,创意和具体执行的职责,并立即生效。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距,并对我国企业品牌战略危机的原因进行了探究。
GM's strategy of offering a multiplicity of brands started to fray.
通用汽车用不同档次多种品牌“抱团”打天下的策略也开始受挫。
And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.
当然,这个策略应该也能确保消费者的牌子坚持要求这个产品而不是竞争者品牌。
The first chapter deals with the individualities of media brands, which is the starting point for the study of media brand strategy.
第一章分析媒介品牌的个性特征。这是媒介品牌战略研究的一个基本出发点。
For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several "massive" brands and the overall concept.
眼下资生堂对其大众市场战略守口如瓶,包括公司将推出一个还是多个大众名牌'品牌,以及其整体概念为何?
For this approach, stakeholders said that the domestic brands of foreign registration, this is a manufacturers marketing campaign business strategy.
而对于这种做法,相关人士表示,国内品牌国外注册,这是厂家进行营销宣传的一种商业策略。
This article tries to explore the success of branding design strategy in designs angle, to reply the new international challenge of Chinese brands.
从设计的角度来探索品牌设计战略的成功,从而应对中国品牌国际的新挑战。
Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out.
从品牌营销的概念和内涵出发,指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out.
从品牌营销的概念和内涵出发,指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
应用推荐