Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.
品牌定位依赖于某种真正的优点或价值，这种优点或价值相比直接竞争者有明显优势，并且易于和消费者沟通。
Therefore, do not change the brand of nature, to maintain positioning and abide by the value of this luxury brand is a very difficult task.
因此，不要改变品牌性质，保持定位，恪守价值，这对奢侈品牌来说是一项非常艰巨的任务。
The research considers that the impact degree of the brand positioning, the brand identifying and the brand authority on the brand value are 39%, 36%, and 24%.
该研究认为，品牌定位、品牌识别与品牌权威都对品牌价值具有影响，而三者的影响程度分别是39%，36%和24%。
Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.
强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。
The company has always regarded the development of high-tech manufacturing, high quality and high value-added products as the strategic positioning of the brand.
公司始终把开发生产高技术含量、高品质和高附加值产品作为品牌战略定位。
The company has always regarded the development of high-tech manufacturing, high quality and high value-added products as the strategic positioning of the brand.
公司始终把开发生产高技术含量、高品质和高附加值产品作为品牌战略定位。
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