By compare and analysis the advertising of domestic brands were found to the domestic brands in brand communication problems, particularly in shaping symbols value problems.
通过分析对比国内品牌广告效果的方式来发现国内品牌在品牌传播方面存在的问题，尤其是在塑造符号价值方面存在的问题。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.
与此同时，通过中介效应分析的方法，本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用，使模型得到完善。
Through the analysis of design management and brand value, We talked about what design management can do in promoting the brand value.
通过设计管理与品牌战略之间的价值分析，探讨设计管理对提升品牌价值的作用。
Positive analysis shows that many factors affect the redeem of open funds, such as net value changes, dividends, the time since the forming of the funds, brand, the structure of investors, and so on.
实证分析表明，影响我国开放式基金赎回的因素是多方面的，包括基金净值变化、分红、基金成立时间的长短、品牌、投资者结构等。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
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