This article from the view of brand utility explores the source of customer-based brand equity.
本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
Yahoo is a content oriented, entertainment brand with some utility via email, photos, etc.
雅虎是一个内容型的娱乐品牌，但也提供邮件和照片等实用性功能。
GM found a buyer for its Hummer sport-utility vehicle brand, which came to symbolise the company's fondness for gas-guzzling cars.
通用公司为其多功能运动型汽车品牌悍马找好买家，悍马代表了通用公司对耗油汽车的偏爱。
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
The luxury brand not only can provide the utility of function but also the satisfaction of spirit based on its high culture value.
奢侈品品牌不单藉于品质卓越的产品满足消费者的功能性需求，更因为它较高的文化含量，而能给人们带来精神享受。
The impact of brand sybomic utility on brand loyalty is notable, but the impact on purchase intention of premium cannot be observed.
而品牌象征效用对品牌忠诚度的正向作用显著，但对溢价支付意愿的影响不显著；
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
The utility model is beautiful, sanitary and clean, which can serve as the presents and embody the enterprise brand and the family warm and harmony.
本实用新型美观，卫生干净，能作为礼品，能体现企业品牌，且能体现家庭温馨和谐。
Wang is strengthening Beijing Auto's brand, the Beijing, a minor player in China's domestic market that now has only a small lineup of aging sport-utility vehicles.
北京吉普在中国国内市场上是一个较小的参与者，目前只有少量老旧的SUV车型。
Wang is strengthening Beijing Auto's brand, the Beijing, a minor player in China's domestic market that now has only a small lineup of aging sport-utility vehicles.
北京吉普在中国国内市场上是一个较小的参与者，目前只有少量老旧的SUV车型。
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