Brand relationship is the application of relationship marketing theory in the aspect of brand, and it is the new phase of brand theory study.
品牌关系是关系营销理论在品牌层面的运用,是品牌理论研究的新阶段。
The brief analysis of brand theory, the connotation and denotation of the brand definition, the inscapes of the media brand are dealt with in this part.
然后对品牌理论做了简单梳理,界定了传媒品牌的内涵和外延,并分析了传媒品牌的构成要素。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
本文基于对品牌理论和顾客感知价值理论的文献研究,探讨了服务产品的内容与特点。
This article first analyzed the differences between our country brand and the international well-known brand and inquired into the deep reason, then simply summarized on the brand theory.
文章首先分析了我国品牌与国际知名品牌的差距,并对我国企业品牌存在差距的原因进行了探究,并对品牌理论进行了简单的总结。
"Maybe we've spent too long trying to figure all this out with theory. Love is the one thing that transcends time and space." - Amelia Brand.
“也许我们花了太多时间去试图解开这些理论。爱是唯一可以超越时间与空间的事物。”——艾米莉亚·布兰登。
The latter theory comprises meaning of brand competition, brand spread and that of brand expansion and its function and risk.
二是品牌的扩张理论,包括品牌竞争的内涵,品牌推广的内涵、品牌延伸的内涵、作用、风险。
The first part of the paper introduced the brand, the concept of the training market, and the corresponding introduced the brand, competition theory and training related theories used below theory.
本文第一部分的内容详细解读了品牌、培训市场的概念,并相应的介绍了下文用到的品牌理论、竞争理论和培训的相关理论。
The theoretical basis of university libraries introducing the brand culture includes Path Dependence and Theory of brand Iceberg.
高校图书馆引进品牌文化的理论基础包括路径依赖理论及品牌冰山理论。
This article introduced in the letter of credit transaction the illegal exception this brand-new theory viewpoint.
本文介绍了信用证交易中违法例外这一全新的理论观点。
As a competitive superior theory, the brand culture theory has been given widely concern and attention.
品牌文化理论作为一种适应当今世界的竞争优势理论,越来越受到社会的广泛关注与重视。
This article is to explore the research in a more scientific and practical theory and method for real estate brand strategy.
本文就是想在房地产品牌战略规划的研究中探索出一套更加科学实用的理论与方法。
This paper tries to study systematically the special linguistic phenomena of deviation of brand name by the theory of degree zero, deviation and four worlds regarded as some new methods.
本文不仅把零度偏离作为一种新的研究方法,而且结合四个世界理论,系统地研究了品牌名的偏离这种特殊的语言现象。
Support vector machine (SVM) is a brand-new machine learning technique based on statistical learning theory. It is an ideal facility for modeling of various nonlinear systems.
支持向量机是一种基于统计学习理论的新型机器学习方法,它可以被广泛地用于非线性系统建模。
Unified company competence theory and the customer guide strategy establishes the brand integration strategy analysis frame.
将企业能力理论和顾客导向战略结合起来,建立了品牌整合战略分析框架。
Relatively short history of our brand, foreign brand management theory, although more mature, a lot of success stories, but after all, there are country differences and industry adaptation.
我国品牌研究历史比较短,国外的品牌管理理论虽然比较成熟,成功案例也很多,但毕竟存在国别差异和行业适应性问题。
Measurement to Source Credibility of brand endorser is the base of theory research and appraisement in the field of brand endorser.
对品牌代言人的可信度特质的测量,是对品牌代言人展开理论研究和实践评价的基础。
It is to a kind of brand-new teaching theory that the ubiquitous state that inculcates with briefly, accepts passively puts forward in the classroom instruction at present.
是针对目前课堂教学中普遍存在的简单灌输、被动接受的状况提出的一种崭新的教学理论。
This paper analyses the translation of the brand names from the viewpoint of the theory of power and discourse and discusses the translation tactics under the guidance of the theory.
本文将从权力话语的角度探讨商标名称的翻译,并小议在权力话语理论指导下商标翻译的策略。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
基于参照群体影响理论,本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中,参照群体影响程度的差异。
The brand strategy is a significant element for the development of enterprises and it shows the basic viewpoint of the Marxist value theory.
品牌经营战略是企业在市场上得以发展壮大的重要战略之一,它体现了马克思劳动价值理论的基本观点。
Integrating with the theory of archetype and many living examples of brand, the writer discusses the display and application of archetype in Cultural brand and brand Culture design.
结合原型及原型理论,笔者着重从品牌实例入手,来探讨原型在文化品牌与品牌文化设计中的表现及应用。
Then product differentiation theory, an analysis of brand proliferation strategy's strengths and weaknesses.
随后以产品差异化理论为基础,分析了品牌扩散策略的优势和劣势。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
本文清晰地界定了电视频道品牌的概念,创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
Through application the theory of brand marketing, agent system and enterprising competition, the steps and measures to develop Yunnan tobacco export are put forward.
在对云南卷烟出口现状及问题剖析的基础上,运用品牌营销、代理制、企业核心竞争力等理论,提出了扩大云南卷烟出口的途径及措施。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础,从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
At present, the theory of establishing a brand is in short, especially those theory and practical operational methods that can be used systematically in the stage of establishing brand.
当前国内品牌建设的理论较为匮乏,尤其是品牌创建阶段可以系统全面运用的理论和实际操作方法。
So proposition and is it design theoretical research and design to brand value theoretical research have sure theory and practice meanings to study of proposition.
因此,本论题的提出和研究对于品牌设计理论研究和设计价值理论研究都具有一定的理论和实践意义。
Through the review of the theory of industrial cluster and brand, I noted that the past theory had not paid an attention in the research of the brand problem of the industrial cluster.
通过对品牌和产业集群研究的理论综述,发现目前理论上,缺乏对产业集群的产地品牌问题的研究。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
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