This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
当你的品牌并不能体现品牌观念的时候就会是这样的。这就是说,你的营销说的是一样(做出感性的承诺),而实际上体验到的与所说的观念是不一样的。
Whoever you talk to within these brand shares the vision for who the company is and what it stands for.
如果你与这些品牌的任何员工交谈,他们都能和你分享他们公司的愿景以及这些愿景意味着什么。
Show and talk at conferences, be on lots of blogs, use social networks and build a brand.
出席各种会议并发表演讲;发表大量博客;利用社交网络宣传;打造品牌。
Brand CONSISTENCY is showing up the same way every time, walking the talk and being true to your brand promise.
品牌的一致性是在任何时候都以相同的方式体现出来,言行一致并且实践你的品牌承诺。
As a corporate trainer, Maeda is happy to talk about brand strategy, but that is not what his customers want.
作为一个企业培训师,JohnMaeda很乐意谈一谈品牌战略,不过他的客户可不想他对这个话题大谈特谈。
In April 2009, "Steven's," steven.YesHJ.com a grand talk show on language and culture of YesHJ.com, will be launched with brand new features after half a year's revision.
2009年4月,沪江网YesHJ.com大型语言文化访谈节目“Steven视线”steven.YesHJ.com在经过半年的改版后全新上线。
For boys, they talk about the cars, they get to know every brand of the car and judge people according to the price.
对于男孩子来说,他们谈论车子,了解车子的每个牌子,根据价格来判断人。
Talk to a branding consultant about how your green aspirations can become an attractive part of your overall company brand.
和一个品牌顾问绿色的愿望如何能成为一个有吸引力的一部分,你的整个公司的品牌。
Author shimmering jewelry co., LTD in guangzhou the brand "jade" as an example, to talk about the jade as wechat business is how to realize the counter attack.
笔者就以广州欧灿珠宝有限公司旗下品牌牌“翡翠吧吧”为例,谈谈翡翠吧吧作为微商是如何实现逆袭的。
The first issue I'd like to talk about today is the importance of a global brand.
今天我想谈的第一个议题就是全球品牌的重要性。
For girls, they like to make up, they talk about the clothes' brand, they like to compare with each other in a way of comparing the clothes' price.
对于女孩子来说,她们喜欢化妆,谈论衣服的牌子,她们喜欢通过比较衣服的价格来彼此攀比。
But in fact does not mean that brand-name brand, the only brand to brand equity stage before we talk about, we talk about brand power.
但其实品牌不等于名牌,只有到了名牌阶段才谈得上品牌资产、谈得上品牌力。
I think that the future of our cities (which I'm going to talk about), the future of our companies really depends on a brand new approach to the automobile.
我觉得我们城市的未来(我随后就会谈到这个问题),我们所有这些公司的未来真的取决于对待汽车的全新方式。
Being a Master of Fire Magic she could happily talk for hours about the difference between a burn and a scorch or a brand and a scald, but she'd much rather show you.
作为火焰魔法的大师,迪里布很乐意用上数个小时来谈论烧和灼或者烙和烫的区别,当然她更喜欢直接展示给你看。
In part one, we have talk about the necessity of the setting-up of the brand for enterprises in construction machinery industry, and the brand establishment and management inside enterprises.
在上篇中,我们讲了工程机械行业企业创办品牌的必要性,以及企业内部的品睥建设与管理。
As brethour puts it, " if you talk to orthodontists and dentists, this is the only product where patients come in and ask for it by brand. ""
正如布莱瑟尔所言:“只要跟牙齿正畸师和牙医聊一聊,(就会发现)这是患者走进诊所唯一要求指定品牌的产品。”
For example, the "brand book rooms division classes, community talk about family film credit" to 10 feature the ninth is the parent class.
比如说,“牌房师书课,社影讲家功”十项功能的第九项,是家长课堂。
For example, the "brand book rooms division classes, community talk about family film credit" to 10 feature the ninth is the parent class.
比如说,“牌房师书课,社影讲家功”十项功能的第九项,是家长课堂。
应用推荐