Through market research and analysis, Wevin mastered the product, industry, market all the information on the conduct of a new brand positioning and create work.

通过市场调研与分析，先知掌握了产品、行业、市场的所有信息，对之进行了全新的定位与品牌创建工作。

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After doing a strategic analysis, Wevin extracted the core positioning word "trust" to create high-end lift trusted brand, brand corporate culture positive "climbers culture";

在做了策略分析之后，先知为巨立电梯提炼出核心定位词“信任”，打造值得信任的高端电梯品牌，品牌企业文化为积极向上的“攀登者文化”；

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Then it builds a profound analysis to the hotel brand with hotel standardization, and makes a feasibility study to the positioning of "gourmet hotel" as a particular hotel brand in China.

首先对饭店品牌、饭店标准化的相关研究进行梳理，在此基础上阐述了饭店品牌与饭店标准化的关系，分析了构建我国饭店硬件标准化体系的必要性；

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Then it builds a profound analysis to the hotel brand with hotel standardization, and makes a feasibility study to the positioning of "gourmet hotel" as a particular hotel brand in China.

首先对饭店品牌、饭店标准化的相关研究进行梳理，在此基础上阐述了饭店品牌与饭店标准化的关系，分析了构建我国饭店硬件标准化体系的必要性；

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