Subjectively or objectively, Chinese enterprises to take the path of carrying out Brand globalization marketing with their own advantages.
不论是主观上还是客观上，都要求中国企业靠自身的优势走品牌全球化营销道路。
To know the advantage of the world-class brand and to envisage our difference to the world-class brand are the foundation for us to face the challenge of brand globalization.
认识到世界名牌的优势，正视我们与世界名牌的差距，是我们迎接品牌全球化挑战的基础。
Globalization the competitive strength of each brand than a foot intended to knock down the barriers in front of all the block.
在全球化里，各个品牌的竞争劲头一个比一个足，目的是要击倒所有挡在前面的障碍。
The brand is not only a banner that people strive to claim in globalization economy, but also one of the most enthusiastic topics nowadays.
品牌，是全球化经济浪潮中，人们力图高攀的一面旗帜，也是当今社会谈论的最热烈的话题之一。
In the context of globalization, creating a good employer brand, setting a good employer image in human resources market has become a magic weapon to win the fierce war for talent.
在全球化的背景下，打造优秀的雇主品牌，在人力资源市场上树立良好的雇主形象已经成为企业在激烈的人才争夺战中取得胜利的法宝。
Looking through the development of World Top 500 MNCs, one can find that they all have a very similar strategy of brand-globalization.
纵观世界500强跨国公司的成长经历，它们都有一个非常相似的品牌国际化战略。
Starbucks; Brand Perception; Culture Differences; Globalization; Anti-Globalization.
星巴克；品牌认知；文化差异；全球化；反全球化。
As for the brand-globalization of Chinese enterprises, even if many have a world No. 1 production or sales, there are just a small number of Chinese brands truly accepted around the world.
中国企业在品牌国际化的路上，虽然有很多产品做到了世界第一，但真正被世界接受的品牌还是非常有限。
As for the brand-globalization of Chinese enterprises, even if many have a world No. 1 production or sales, there are just a small number of Chinese brands truly accepted around the world.
中国企业在品牌国际化的路上，虽然有很多产品做到了世界第一，但真正被世界接受的品牌还是非常有限。
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