Brand evaluation and protection is an important component part of the brand construction work in the commercial field.
品牌评定和保护是商务领域品牌建设工作的重要组成部分。
The new method has fully manifested the consumer essential factor of brand evaluation, has made up the present evaluation method insufficiency.
新方法充分体现了品牌资产评估中的消费者要素，弥补了现行评估方法的不足。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
It is certain that the brand assets value evaluation needs a series of standards system to evaluate comprehensively, which is a complex technology.
可以肯定的是，品牌的资产价值评估需要用一系列指标体系进行综合评价，是一项相当复杂的技术。
Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
本研究在区分品牌来源国和产品制造国的基础上，探索了它们各自对消费者产品质量评价和购买意愿的影响。
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
发现，产品制造国对品质评价具有显著影响，而品牌来源国则对购买意向产生显著作用。
Several commercial gas cooking oven with different brand and the same type are selected and tested for comprehensive performance evaluation.
为了对燃气大锅灶的性能进行全面评价，选取了几台品牌不同、型号相同的燃气大锅灶进行测试。
Brand value connotation and composition of complexity, and approximate abstractness, cause evaluation methods diversity and assessment results differentiation.
品牌价值内涵和构成的复杂性及近似抽象性，导致评估方法多元化和评估结果差异化。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析，重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
This paper bases on the consumers' attitude will decide the locus of a brand, and the consumers' attitude to a brand depends on their evaluation of the brand's quality.
文章的立论基础是消费者的态度决定着品牌的命运，而消费者对品牌产品的态度取决于其对产品的质量评价。
It also provides the basis for the evaluation of retail brand manufacturers, who have to demonstrate fulfillment of the standard's requirements.
同时，该标准还为需要证明自己满足标准要求的零售品牌制造商的评估提供了依据。
Therefore, it is of great theoretical and practical importance to conduct a research on the evaluation of brand competitiveness.
因此，研究品牌竞争力评价问题不仅具有理论意义，也具有重要的现实意义。
Further more, brand associations play a decisive role in consumers 'evaluation of the extended products in many cases.
而在很多情况下，品牌联想对消费者对于延伸产品的评价起到了决定性的作用。
Chapter five, we attempt solving the relevant problems in the brand management through perfecting the brand value evaluation system.
第五章，找出一条通过品牌评估体系的完善来解决品牌管理相关问题的新途径。
Part III is divided into the construction of comprehensive evaluation index system of hotel brand competitiveness.
第三章为饭店品牌竞争力综合评价指标体系的构建。
The transportation supervision enterprise can test the effect of brand building by using the integrated evaluation model, and then, guide the continuous improvement of brand building.
交通建设监理企业通过运用综合评价模型对自身品牌评价，能够检验品牌建设的效果，进而指导品牌建设的持续改进。
With the parent brand name being used on new products, consumer's evaluation on parent brand name reduced.
品牌扩展的“稀释效应”，是指随着核心品牌在新产品上的使用，消费者对核心品牌的评价有所下降的现象。
Responsible for the planning, proposal, implementation and evaluation of the marketing activity plan, media promotion plan, brand promotion plan;
负责营销活动方案、媒体宣传方案、品牌推广方案的策划、提案、执行与效果评估；
If your manufacturing facility is brand new, you will need to run your systems for a minimum of 6 months before getting an evaluation done.
如果你们的生产设备是一个新品牌，那么在评估之前你们需要至少运行你们的体系6个月。
Review of Japans brand value evaluation models;
品牌评价对品牌忠诚有着决定性作用。
How to prove the quality of web-assisted instruction, especially instructional evaluation of teachers in this brand-new teaching area, is to be urgently settled at the present time.
如何检验网络辅助教学质量，尤其是对教师在这种新型教学方式下的教学评价问题是目前亟待解决的问题之一。
For more representative brand assets assessment methods are introduced and evaluation, and focuses on market customer influence evaluation method.
对比较有代表性的品牌资产评估方法进行介绍和评析，并重点研究了市场顾客影响力评估法。
Talent's safety evaluation is a brand-new subject, the system of talent's safety evaluation has not been set up yet at present.
人才安全评价是一个全新的课题，目前尚没有建立人才安全评价的系统。
Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。
China Brand Strategy Promotion Committee published the 2007 Evaluation List for Chinese Top Brand Products. 183 products of 16 industries are selected for the list.
近日，中国名牌战略推进委员会公布了2007年中国名牌产品评价目录。共有16个行业的183个产品入围。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
品牌联想中对服装品牌知名形象代言人的印象越深刻，消费者对服装品牌近距离延伸的评价越高，但对其远距离延伸评价没有显著影响。
Corporate brand is the public's business and its mature products, perfect service, good image, good culture, good management, and so the formation of perception and evaluation.
企业品牌是公众对企业及其成熟的产品、完善的服务、良好的形象、美好的文化、优秀的管理等等所形成的认知和评价。
Finally, we make an empirical study on the brand competitiveness evaluation of China's light truck market.
最后对我国轻卡市场三大企业品牌竞争力评价进行了实证分析。
Finally, we make an empirical study on the brand competitiveness evaluation of China's light truck market.
最后对我国轻卡市场三大企业品牌竞争力评价进行了实证分析。
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