The company has leased 11 brand new buildings in the burgeoning South Lake Union neighborhood from real estate developer and Microsoft co-founder Paul Allen.
公司向房地产开发商，微软合伙人保罗·艾伦在迅速成长的南湖联合街区租借了11座全新的楼房。
Originally it was stated that they were purchasing around 250 Golden Tulip locations (out of over 700 which the Golden Tulip brand managed), or if its purely a non-real estate purchase.
最初他们表示购买250处金郁金香酒店（该品牌共经营超过700家酒店），或者此次交易不涉及任何房地产的买卖。
Real estate operators and brands are the most noble mission is to create high-value real estate brand.
房地产运营商和品牌是最崇高的使命是创造高价值的房地产品牌。
Therefore, the real estate development enterprises, sales enterprise to cultivate brand insufficient motivation.
因此，房地产开发企业，销售企业培育品牌的动力不足。
Bay at home and abroad has become a mature brand, and its real estate prices are rapidly rising.
湾在国内和国外已经成为一个成熟的品牌，它的房地产价格正在迅速上升。
Therefore, the real estate development enterprises, sales enterprise registered trademarks, and to cultivate brand enough momentum.
因此，房地产开发企业，销售企业的注册商标，培育品牌足够的动力。
Therefore, the real estate development enterprises, sales enterprise registered trademarks, and to cultivate brand insufficient motivation.
因此，房地产开发企业，销售企业的注册商标，培育品牌的动力不足。
The market positioning strategy of real estate include product positioning strategy, brand positioning strategy and the enterprise strategy.
房地产企业市场定位策略包括产品定位策略、品牌定位策略和企业战略定位策略。
Some brand enterprise devotion to travel in the plight of real estate model cannot extricate oneself, blindly copy of the lack of theme appeal theme park is everywhere.
一些品牌企业一味追求旅游+地产模式的困境中不能自拔，盲目复制缺乏主题诉求的主题公园比比皆是。
ABSTRACT: Treasury wine Estate Ltd announced today that iconic wines from regional Australia will form a key part of the next stage of the company's global brand strategy.
摘要：富邑集团今日宣布，集团的下一阶段全球品牌战略将着重推出澳洲各大产区酒庄具有代表性的精品葡萄酒。
Suffered with price competition, product's quality competition and the service competition, the real estate market undoubtedly would face with next phase's brand competition.
房地产市场经历了价格竞争、产品质量竞争、服务竞争等阶段后，下一阶段必然是品牌竞争。
If there are general laws about brand expanding of the real estate enterprise, Chinese real estate enterprises that implement brand expanding must follow such a universal law.
如果认为在房地产企业品牌扩张上存在着一般的规律，那么中国的房地产企业实施品牌扩张则必须遵循这样的一般规律。
Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.
正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。
So, to the law research of brand expanding strategy of the real estate enterprises must be the current demand that Chinese real estate enterprises expand.
因此，对于房地产企业品牌扩张战略的规律研究也必定是中国房地产企业扩张的现时之需。
The brand of real estate is an invisible asset, which is based on the quality of the real estate and the enterprise's prestige.
房地产品牌是无形资产，是建立在房地产物业自身质量和开发商信誉基础之上的。
This article is to explore the research in a more scientific and practical theory and method for real estate brand strategy.
本文就是想在房地产品牌战略规划的研究中探索出一套更加科学实用的理论与方法。
At present, understanding that the brand is established of real estate enterprise of our country is not enough, the brand state of the real estate allow of no optimist.
目前我国房地产企业对品牌创建的认识不够，房地产的品牌状况不容乐观。
In the current market competition, the real estate company must do well on the brand in the strategic operation and can be invincible.
在目前市场竞争格局下，房地产企业必须在战略高度上做好品牌运营才能立于不败之地。
Complying with the development trend of the market and trade, the competition between real estate enterprises rises to the brand strength aspect from the products strength aspect, become inevitable.
顺应市场和行业的发展趋势，房地产企业之间的竞争从产品力层面上升到品牌力层面，将成为必然。
A prestigious brand is the most precious asset, as well as an unlimited source of fortune for a real estate company.
一个享有盛誉的品牌是房地产企业最宝贵的资产，也是房地产企业取之不尽用之不竭的财富源泉。
Journalist survey found that developers brand effect is that these real estate boom of a great invisible force.
记者调查发现，开发商的品牌效应是，这些房地产巨大无形的力量。
But it should be noted that compared with other industries, the real estate industry to create the brand is still in the lag phase.
但应当指出的是，相对于其他行业，房地产行业创造的品牌仍处于滞后阶段。
Real estate business enterprises widely lack connected brand strategy and do not establish the structure of valid brand management.
房地产企业普遍缺乏连贯性的品牌策略，未建立起有效的品牌管理架构。
The fifth part focuses on how real estate industries can establish their brands from the perspective of brand promotion.
第五部分从品牌传播的角度论述了房地产业应如何实施品牌战略。
By linking brand operation with real estate marketing, combining case analysis, this paper aims to discuss brand marketing of real estate enterprise and project.
本文将品牌运营与房地产市场营销有机的融合在一起，结合案例对房地产企业品牌营销和房地产项目品牌营销的实施过程进行了详细的论述。
The main aspect of real estate brand includes enterprise brand and project brand. Enterprise brand will increase project well-know and affixation value. Project brand will enrich enterprise brand.
企业品牌与项目品牌是房地产品牌的主要塑造方面，企业品牌为项目品牌增加了较高的产品附加值及知名度，项目品牌完善丰富了企业品牌。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
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