Advertising in aircraft "is a unique way to reach a very affluent customer and allows a brand to differentiate its delivery channel over a competitor, " Thiel says.
飞机上的广告是一个独特的方式来接触到顾客,并使一个品牌因其特殊的传输通道来超过竞争对手,”泰尔说。
"Microsoft's strategy is likely to be to compete on price," said Brent Williams, an analyst with the Benchmark co. "Now there's a competitor with the muscle and the brand recognition."
“微软公司的战略可能是竞争价格,”theBenchmarkCo的分析师BrentWilliams说,“现在面对的是一个有实力和知名度的竞争者。”
Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.
品牌定位依赖于某种真正的优点或价值,这种优点或价值相比直接竞争者有明显优势,并且易于和消费者沟通。
It is show that if the retailer can depress the purchase cost of private brand products under the original wholesale price, the retailer can attack their competitor.
研究结果发现,若零售商能压低其私有品牌产品的进货成本在原始的批发价之下时,零售商将有能力反击其竞争者。
The OFT blessed the merger, but on condition that the Simple soap brand be licensed to a competitor.
只要清妍香皂被批准能够参与市场竞争,公平贸易局是会赞同这种公司并购的。
Sure, a competitor can learn their revenue or margins, but at the end of the day, there's not a whole lot they can do with this information if their own brand does not resonate with consumers.
没错,竞争者可以了解到这些企业的收入、利润,但是如果他们自己的品牌不能与消费者形成共鸣,一天下来他们拿这些信息也无济于事。
Athleta a has more than 100 stores and is expanding fast. The brand is seen as Lululemon's biggest competitor.
䇤竞技者现在已经拥有100多家分店并迅速发展壮大,被认为是露露柠檬最大的竞争对手。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位,运用最优的品牌资产模型体系来打造强势品牌。
Lenovo will be a formidable competitor, and our alliance gives IBM an even stronger position in China, while strengthening our brand presence there.
联想将是一个强大的竞争者,当我们在中国加固我们的品牌地位的时候,(与联想的)合作给了IBM更强大的地位。
Brand switching may be triggered by a variety of reasons, such as an increase in the price of the brand, the entry of a new competitor in the market, or negative news about the brand.
品牌转换可能激发地各种缘由,如价钱地上涨地品牌,进入一个新地竞争者在商场上,或负面新闻地品牌。
Competitor firms Reemtsma, which makes the JPS brand and Philip Morris, which makes Marlboro, confirmed similar rises.
制造JPS的竞争对手利是美公司和制造万宝路的菲利普·莫里斯公司证实,它们也进行了类似的提价。
Competitor firms Reemtsma, which makes the JPS brand and Philip Morris, which makes Marlboro, confirmed similar rises.
制造JPS的竞争对手利是美公司和制造万宝路的菲利普·莫里斯公司证实,它们也进行了类似的提价。
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