An internal merchandising hierarchy that groups products in different levels, such as division, department, category, brand, and so on.
内部销售层次结构，将产品按不同的级别分类，例如分公司、部门、类别、品牌等等。
Each product document has a unique product ID, as well as other vital information that is commonly used when browsing the catalog, including category, brand, and name.
每个产品文档都有一个惟一产品ID以及浏览目录时常常使用的其他重要信息，包括种类、品牌和名称。
When a user clicks on a particular category or brand, a list of all items in that category or brand is generated.
用户单击特定种类或品牌时，将生成该种类或品牌中所有货品的列表。
When the user clicks on a category or brand, a list of items in that category or brand will be displayed.
用户单击某一种类或品牌时，将显示该种类或品牌的货品列表。
Listing items when the user clicks on a category or brand.
用户单击种类或品牌时列出货品。
This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
这包含一个成功的名牌的使用发射新或修改过的产品在一个新类别，因此使用品牌识别为了增加新产品销售。
Kraft has launched a new pizza called DiGiorno Ultimate, in an effort to lift its DiGiorno brand of frozen pizzas into what it calls the "super premium" category.
卡夫发布了一种叫DiGiornoUltimate的新比萨饼，这是为了让它的冷冻比萨牌子DiGiorno进入被称作“超值”品牌行列。
Another foreign brand that made its way through the official route is Winston, which is from the standard category, owned by Japan Tobacco International.
另一个通过官方渠道进入的外国品牌云丝顿，从标准的范畴上讲隶属于日本烟草国际公司。
For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.
例如，可以借用品牌资产以延伸品牌名称，用于一系列在同一类别的产品或者甚至其它种类。
Under a third strategy, multibranding, companies introduce additional brand names for products in the same category.
在第三个策略下，多种品牌化，许多公司在相同类型的产品采用额外的品牌名称。
This year Starbucks lost first place in Brand Key's annual study of consumer loyalty in the coffee-and-doughnuts category to Dunkin 'Donuts.
在今年BrandKey的消费者忠诚度年度研究中，星巴克在咖啡与甜圈领域的头把交椅让位给了Dunkin' Donuts。
Through the brand full case design to promote sales, explore the international market, in the health drugs category leader to set up the brand image.
通过品牌全案设计促进销售，开拓国际市场，在养生类药品品类树立领军品牌形象。
When a company introduces an additional item with a new flavor, form, color, or package size in a given product category and under the same brand name, it is called a line extension.
当公司介绍一个另外的项目以新味道，形式，颜色，或包裹大小在一个指定的产品类别和以同样名牌，这称线性延伸。
The conclusion is that Beijing Olympic Game sponsors show the characteristics of depending on brand, product category concentration and communicating as a whole, complicated target group of people.
基本结论是：北京奥运会赞助企业表现出品牌依附性、产品类别集中性、整合性传播、受众人群复杂等方面的特征。
These "fake foreign brands" are popular in major upscale department stores, shopping malls and most of the English brand of clothing brand are in this category.
这些“假洋品牌”正走俏各大高档百货商店，商场大部分英文品牌的服装都是这一类品牌。
Every brand tries to identify itself completely with the category of the product and then tries to have a control over it.
每一个品牌都尝试在产品的范畴中识别自己，然后试着去控制它。
It is a new brand of vodka of "Premium" category made especially for networks of night clubs and restaurants. It meets the strictest demands of vodka experts and connoisseurs of Russian vodka.
这是“精品”系列为专供夜店和餐厅网络而新创的一个年轻的品牌，就连要求苛刻的俄罗斯伏特加鉴别家和酒评人都赞不绝口。
As for consumption goods industry, take daily chemical industry as an example, consumption upgrading will bring about both challenges and opportunities in category, brand and channel.
对于以日化行业为例的消费品行业来说，消费升级将带来品类、品牌和渠道的挑战与机会。
Through model analysis shows that the factors that affect the performance of the company continued to grow as the company's brand depth, brand credit degree and category demand intensity coefficient.
通过模型分析发现，影响公司持续成长的因素表现为公司的品型深度、品牌信用度和品类需求强度。
Although I am not a psychologist, I have discovered an example of another, perhaps brand new, category of phobia which appears to have developed not during my childhood but much later in my life.
虽然我不是心理学家，但我发现了一个例子，也许能算是一种全新的恐惧症吧。但它和我童年的生活无关，都是后来才发生的。
The richer brand or category knowledge with brand extension, I would trust the brand more. (knowledge: product related and brand image related knowledge).
愈丰富品牌或种类知识关于品牌延伸，我会愈信任该品牌。(知识：产品相关知识和品牌形象知识)。
A great design team deploys Dreamers to brainstorms where blue sky thinking is necessary, and keeps them involved when the end product must push category boundaries or create brand new ones.
一个伟大的设计团队，《脑力激荡》在国外做梦蓝天思维是必要的，并让他们参与了最终产品时要推类别边界或创造全新的。
New Category Marketing, as a brand-new idea and theory, is emerging out of the marketing practices in China local market.
“新品类营销”是近几年从中国本土的营销实践中不断总结和提炼出来的一套全新的营销观点和营销理论。
New Category Marketing, as a brand-new idea and theory, is emerging out of the marketing practices in China local market.
“新品类营销”是近几年从中国本土的营销实践中不断总结和提炼出来的一套全新的营销观点和营销理论。
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