How to stretch brand, the key is to balance between brand extending risk and brand asset increment.
采用何种方法进行品牌延伸，关键在于对品牌延伸风险和品牌资产增值之间的权衡。
The brand asset value of China sporting goods can reflect real value through derived evaluation method.
通过此衍生方法能够更好地反映出我国体育用品品牌的真实价值。
Through the brand asset management Research and on brand equity thinking - case analysis, reached some enlightenment.
通过对品牌资产管理的研究和对品牌资产的思考——案例分析，得出了几点启示。
First, This article define cluster brand, cluster brand asset on conception, and analyse the property character of cluster brand.
本文首先对集群区域品牌、集群区域品牌资产进行了概念上的界定，并分析了集群区域品牌的产权性质。
Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product.
这种劫持式媒体恰恰与免费媒体报道相反：某项资产或活动沦为了对某个品牌或产品发表负面言论的消费者、其他利益相关者或激进分子的“人质”。
Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.
商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。
Certainly Microsoft will be buying a fast-growing, well-positioned global asset with an unbeatable brand.
显然，微软买到的Skype是一个快速增长、定位准确的全球性资产，而且有着无与伦比的品牌。
Brand is of a company's most important invisible asset. Brand value plays an important role in competition.
品牌是企业最重要的无形资产，品牌价值的大小决定了企业在市场竞争中的地位。
Brand is the symbol of the image, logo and comprehensive power for a successful enterprise. It is also a very significant intangible asset.
品牌是一个成功企业的形象、标识和综合实力的象征，是非常重要的无形资产。
The accounting need for an asset to be 'measured at a monetary amount with sufficient reliability' would also affect accounting for intangible assets such as brand names.
会计条款中要求：资产必须“用货币量来衡量，并且衡量要有足够的可靠性和依据”。这一条款会影响无形资产（例如品牌）的会计计量。
Although it's true that networking among schoolmates from a top brand school is an asset for one's career, I think it's grossly overrated in importance.
诚然，名牌学校的同学关系网是个人开拓事业的重要资产，但我认为它的重要性被高估了。
A prestigious brand is the most precious asset, as well as an unlimited source of fortune for a real estate company.
一个享有盛誉的品牌是房地产企业最宝贵的资产，也是房地产企业取之不尽用之不竭的财富源泉。
This article, from the perspective of modem marketing theory, puts forth the new view that media brand is a new asset, and further discusses its value promotion.
本文从现代市场营销学的视角，提出了媒介品牌是一种资产的新观点，并对其增值进行了探析。
The brand of real estate is an invisible asset, which is based on the quality of the real estate and the enterprise's prestige.
房地产品牌是无形资产，是建立在房地产物业自身质量和开发商信誉基础之上的。
At one time, brand was a kind of asset, a kind of immaterial asset that could create value and had its own value.
同时，品牌也是一种资产，是一种能够产生价值，并且自己也具有价值的无形资产。
Library's brand is embodied by library's culture, and excellent university library's culture is the soul and intangible asset of the library.
图书馆品牌依赖图书馆文化体现，优秀的高校图书馆文化是图书馆的灵魂和无形的资产。
Brand is a tremendous intangible asset. It has great ability to open up the market, set up enterprise culture, spread the prestige, expand the asset and create extra profit in the market.
品牌是一种巨大的无形资产，它具有强大的市场开拓力、文化内蓄力、信誉辐射力、资产扩张力和在市场表现出的超常创利能力。
The brand equity is the most important intangible asset of the enterprise, now more and more receives the domestic business community and the property appraises expert's attention.
品牌资产是企业最重要的无形资产，如今越来越受到国内企业界和资产评估专家的关注。
Successful asset management can bring the circle effect of brand; get the belief of investor and more capital support.
资产管理的成功，可以带来品牌的循环效应，得到投资者的信赖，获得更多资金支持。
As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.
品牌作为一个企业最有价值的无形资产，越来越受到众多企业的重视，品牌资产评估的重要性进而也逐渐体现出来。
That appears to be a problem, because when valuating a company's worth based on its brand-asset portfolio, many elements differ from company to company.
这里出现了一个问题，每个公司在根据品牌资产来评估偶一公司的价值时，所涉及的元素互不相同。
Brand is an important symbol to differentiate from similar competitive brands, and it is also an intangible asset with infinite vitality.
品牌是区别于同类竞争品牌的重要标志，作为无形资产具有无限的生命力。
Brand Building - Smith and Jones build their brand thorough the use of their own "Asset-Driven Branding" strategy.
品牌的建立-史密斯和琼斯打造自己的品牌彻底利用自己的“资产驱动品牌”的战略。
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset.
虽然在资产负债表甚至有可能不会把它的价值，一个公司的品牌，或其品牌组合，是其最宝贵的资产。
Brand, the symbol of its owner, is a means to differentiate products, a criterion for consumption as well as the asset and intangible capital of the enterprise.
品牌是所有者的标志，是产品差异化的手段，消费者的购买依据，是企业的财富与无形资产。
Brand, the symbol of its owner, is a means to differentiate products, a criterion for consumption as well as the asset and intangible capital of the enterprise.
品牌是所有者的标志，是产品差异化的手段，消费者的购买依据，是企业的财富与无形资产。
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