The index at the back of the book lists both brand and generic names.
书末尾的索引把商标名和通用名都列了出来。
"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.
他说：“作为设计师，我们的工作就是强化航空公司的品牌，使其更容易被认出来。”
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
They represent the advertiser's opinions about the qualities of their products or brand and, as a consequence, are difficult to verify.
它们代表了广告商对其产品或品牌质量的看法，因此很难核实。
Chase offers a chip-enabled card under its own brand and several others for travel-related companies such as British Airways and Ritz-Carlton.
大通银行为英国航空公司和丽兹卡尔顿酒店等旅游相关公司提供了自己品牌和其他品牌的芯片卡。
Your results will vary depending on your Web browser brand and version.
返回的结果不一定相同，这取决于Web浏览器的品牌和版本。
Le Monde needs to act decisively to preserve its brand and editorial influence.
《世界报》需要果断地保留它的品牌和社论的影响力。
Comedian Russell Brand and pop star Katy Perry have married in northwestern India.
喜剧家拉塞尔·布兰当和流行歌手凯蒂·佩里在印度西北部结婚。
Now it is James’s turn to grow, to spend less time on his brand and more in the gym.
现在，该詹姆斯从失败中成长了：他应该花更多的时间去提高球技而不是去到处宣传他的自有品牌。
Then figure out which pieces of social media work for your brand and how best to interact.
然后明确哪种社会化媒体对你品牌有用，如何进行最好的交互。
Coca-Cola also pledged to keep the Huiyuan brand and inject advanced technology into Huiyuan.
可口可乐也保证将保留汇源品牌并将对汇源产品注入先进技术。
The launch of Singapore Tourist Board‘s new brand and digital strategy has gotten the sector talking.
新加坡旅游局推出的新品牌和电子营销策略掀起了业界激烈的讨论。
A car company could take an existing brand and work with the community that already exists around it.
汽车厂商通过与社区一起工作来推出新的品牌，这种模式实际上已经存在了。
Make sure you check the cosmetic you purchase, opt for a reputed brand and never use expired products.
请确保你检查你所购买的化妆品，并选择有名气的品牌，不要使用过期的产品。
NBA team valuations Big winners: the Trail Blazers resurrected their brand and the Celtics won the title.
NBA的大赢家：开拓者复兴了其招牌；凯尔特人赢得总冠军。
Pepsi might taste better than Coke, but most Coke drinkers have fallen in love with the brand and won't switch.
百事可乐可能比可口可乐好喝，但大多数饮用可口可乐的人爱上了这个品牌，他们不会改喝百事。
It has overtaken Sony as the top TV brand and emerged as the only credible challenger to Nokia in mobile phones.
它取代索尼，成为头名电视品牌，在手机领域逐渐成为唯一能和诺基亚抗衡的对手。
She said IKEA has a firm idea of its brand and does not change what it offers the consumer in different countries.
她表示说宜家对自己的品牌有着坚定的信念，因此全世界所有国家供应的产品都是相同的。
All the hotel group provides is its brand and its online reservation system in return for a cut of the takings.
所有的酒店集团只需提供品牌和在线预订系统，就可以从收入中分得一杯羹。
The first decision was to concentrate on the Ford brand and sell off the PAG businesses even if it meant taking a loss.
第一个决定就是把精力集中到福特这个品牌上，然后就算亏本也要把PAG的业务出售。
Bought in 2008, the Ohio facility is a symbol of TCS's efforts to polish its brand and move to higher-margin services.
此处为塔塔在俄亥俄州的分部，购置于2008年，正是该公司擦亮招牌向高利润服务业进军的标志。
Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.
商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。
The plan also brings together P&G's brand and retail strength with Teva's pharmacy, distribution, and manufacturing presence.
该计划同样将宝洁公司的品牌建设、零售、分销、生产优势和梯瓦公司结合起来。
Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.
尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。
Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.
尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。
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