Bernays was convinced that human beings were driven by irrational forces.
伯奈斯确信人类为无理性力量所驱使。
That changed, he says, thanks to Sigmund Freud's nephew, Edward Louis Bernays, the pioneer of emotional advertising.
这种情况已经改变了,他说,这都要“归功”于西格蒙德·弗洛伊德的外甥——爱德华·路易斯·伯奈斯——这位情感广告的先驱者。
Nowhere is Freud more touchingly fallible than in his love letters to his fiancee Martha Bernays, which occupy half this book.
但是没有什么能比弗洛伊德写给他未婚妻玛莎·玛莎·伯内斯的情书更感人的了,这部分内容占据了全书的一半篇幅。
Availing themselves of the new public-relations experts, such as Edward Bernays and Bruce Barton, they regained some control of their public images.
得益于新的公关专家的帮助,爱德华·伯内斯和布鲁斯·巴顿等人也对自己的公共形象恢复了控制。
Bernays envisioned a different scenario: an international court that held ndividuals liable for crimes the world deemed crimes, even if their nation had
Bernays设想一种不同与此的场景:有这样一个国际法庭,它对当今世界视为犯罪的个体自然人负有审判义务,即使这些人的国家同意或要求他们实施该项行为。 被告不得以服从上级为辩护理由。
Bernays envisioned a different scenario: an international court that held ndividuals liable for crimes the world deemed crimes, even if their nation had
Bernays设想一种不同与此的场景:有这样一个国际法庭,它对当今世界视为犯罪的个体自然人负有审判义务,即使这些人的国家同意或要求他们实施该项行为。 被告不得以服从上级为辩护理由。
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