Management of Behavioral Science relies on the assumption of "Social Person", and claims to throw emphasis on both ration and Irration.
行为科学管理依锯“社会人”假设，主张全面重视理性和非理性因素。
As a basic assumption in behavioral economics, reciprocity preference presents a challenge to the traditional assumption of 'economic man'.
互惠性偏好是行为经济学的基础性假设之一，对传统的“经济人假设”提出了挑战。
And the mental accounting discovered by behavioral economists abrogate the assumption of perfect substitutability of economic resources.
思维会计原理作为多元的结构化过程，取消了经济资源的完全可替代性。
There is not only behavioral but also neuroscience evidence for this assumption.
该假设也得到一些认知神经科学研究的支持。
There is not only behavioral but also neuroscience evidence for this assumption.
该假设也得到一些认知神经科学研究的支持。
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