Its grand attempt to redefine the advertising industry by pioneering a new approach to social marketing, called Beacon, failed completely.
它曾尝试通过用一种新的名为“灯塔”的社会营销方法重新定义广告产业，但其在这方面的巨大努力完全失败了。
Ron Williams, the boss of Aetna, an insurance giant, says Mrs Herzlinger's consumer-driven approach is “the most important trend to hit health care—and Regi is a beacon for us practitioner s.”
大型保险公司Aetna的总裁RonWilliams说，赫茨琳杰女士以消费者为导向的模式是“影响健康保险界最重要的趋势，她本人是我们这些从业人员的灯塔。”
Ron Williams, the boss of Aetna, an insurance giant, says Mrs Herzlinger's consumer-driven approach is “the most important trend to hit health care—and Regi is a beacon for us practitioner s.”
大型保险公司Aetna的总裁RonWilliams说，赫茨琳杰女士以消费者为导向的模式是“影响健康保险界最重要的趋势，她本人是我们这些从业人员的灯塔。”
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