Web 2.0 tools can be used to do what traditional advertising does: persuade consumers to buy a company's products or services.
网络2.0工具可以被用于做传统广告所做的事：即说服消费者购买一家公司的产品或服务。
While studies of consumer culture go back decades, I'm having a hard time surfacing what is known about the culture of web advertising.
而如果消费文化的研究倒回到几十年前，我就还要在什么是网络广告文化这样的问题上冥思苦想。
Recognizing that Web sites are a form of advertising, you can still pick up a lot of information about what a school values by how it presents itself.
虽然网站是某种形式的广告，你仍然可以通过学校如何展现它自己的价值来发现许多信息。
Like the web, it could be used to deliver targeted advertising.
可以像网络一样，用来投放有针对性的广告。
With the savings in wages, we went to TV, web, radio and print media and negotiated long-term advertising and promotion contracts.
为了省出工资基金，我们要跟电视台、网站、广播和印刷媒体谈判，签订一份长期的广告合同。
Under a pay-per-click advertising arrangement, Web content providers profit whenever a user clicks an ad on their page.
根据点击付费广告协议，网页内容提供商通过用户点击其页面上的广告获利。
The ability to manage how a refinancing advertisement is periodically displayed on a popular Web site is of much more interest to the advertising executive than it is to the average Web user.
对于管理如何在流行网站上定期显示重新募集资金广告的能力来说，广告主管要比普通网络用户对其更感兴趣。
Until now the web has figured out two fundamentals for advertising - portals and search.
直到现在，网站已明确了广告的两个基础-门户和搜索。
We face formidable competition in every aspect of our business, particularly from companies that seek to connect people with information on the web and provide them with relevant advertising.
我们业务的每一方面都面临着强大的竞争，特别是那些把互联网信息与人们联系，并提供相应广告服务的公司。
Web advertising is in the midst of a metamorphosis.
网络广告正处于嬗变过程当中。
There are other reasons to buy Yahoo —its wealth of top-notch Web services, for example —but ultimately it comes down to advertising.
（微软）并购雅虎其实还有别的原因，比如说，雅虎的顶尖网络服务就是一笔财富。但是，一切最终还是要归结到广告上面来。
This has nothing whatsoever to do with consumer E-mail, web search or financial news, with online advertising or page views-in short, with Yahoo!.
管理这样一家公司跟管理雅虎是风马牛不相及的事。雅虎处理的是客户邮件、网页搜索、在线广告、浏览统计或财富新闻。
He equates Web advertising to the early days of television advertising, noting that networks just relied on the radio model they knew.
他将网络广告和电视广告初期等同起来，并指出，网络只是依赖于他们了解的通讯模型。
Despite the downturn, advertising remains an important revenue generator for newspaper Web sites.
尽管广告收入在下滑，但这对报纸网站来说依然是一个重要的收入来源。
Top priorities include display ads, which use graphics and appear on Web pages; advertising on mobile phones; and its online business software.
头等优先领域包括了显示广告(出现在网页上的图形广告)、手机广告以及网络商务软件。
Martin Clarke, who runs the Mail’s website, reckons people simply will not pay for general news on the web, and is happy to maximise viewers and advertising.
马丁.克拉克负责《每日邮报》网站的运行，他认为人们不会想要为了看网站上的普通新闻而付费的，而且他非常乐于最大化的增加点击率和广告。
Yet Google’s most important service is its online advertising platform, which serves most text-based ads on the web.
但谷歌最重要的服务是在线广告平台，主要用于处理文字广告。
Until recently many print news executives believed that advertising revenues would follow their readers from print to the web.
直到前一阵，依然有一些新闻报刊的主管认为广告收入会随着他们的观众群的转移，而从报刊转向网络。
It helps video creators with advertising, distribution of their shows to various Web sites, and in building an audience by including shows as part of a programming package.
它帮助视频创作者登广告，把他们的原创视频发布到各个视频网站。
Advertisers could extend their performance-based search-driven advertising, which they already knew and liked, across the Web.
广告主可以在网上扩展业绩导向的搜索广告。
On the Web, distractibility cuts both ways: banner advertising, for example, is the number one source of revenue, and it’s also the number one distraction for users.
在网上，专注力分散起了两方面的作用：如广告条，是最大的收入来源，也最能分散网民的专注。
You've probably seen lots of services that put pop up Windows on top of links in web pages - usually for advertising and often in unhelpful places on the page.
弹出式内容通常用于广告，并且经常放在不太重要的位置上。
We embed videos in webinars, Web-based tutorials, advertising, and executive briefs to enhance spoken words.
我们在网络研讨会、基于Web的教程、广告和执行概要中嵌入视频以增强文字的效果。
We embed videos in webinars, Web-based tutorials, advertising, and executive briefs to enhance spoken words.
我们在网络研讨会、基于Web的教程、广告和执行概要中嵌入视频以增强文字的效果。
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