Competitve advertisement is a special advertisement, which is often seen these years. Meanwhile, there are more and more cases caused by competitive advertisements.
比较广告是广告的一种特殊形式，近年来在我国频繁出现，与此同时，由于比较广告引发的案件已不见鲜。
With the appearance of advertisement, the advertisement case appeared. The criterion of advertisement depends on the criterion of cases.
广告文案伴随着广告的出现而出现，广告的优劣很大程度上取决于文案的好坏。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
第二个部分是网络广告呈现的消费文化观念的文本分析，运用符号学理论对选取的几个典型广告案例进行符号学解读。
In recent years, the cases that false advertisements violate consumers become the focus of attention and people usually criticize the advertisement companies and the spokesmen.
近年来，虚假广告严重侵害消费者利益的案件层出不穷。
In recent years, the cases that false advertisements violate consumers become the focus of attention and people usually criticize the advertisement companies and the spokesmen.
近年来，虚假广告严重侵害消费者利益的案件层出不穷。
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