Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
制定可测量的目标，例如增加2%的点击率并减少5%的成本，然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.
要知道，如果网页上的banner广告点击率达到2%的话就会被视为非常成功，但大部分点击率只有0.2 - 0.3%。
Test different ad text and see which version works best, both from an ROI and CTR perspective.
测试不同版本的专文，并看看是最佳作品，无论从威胁角度和感兴趣。
The paper introduces the main formats of online AD, taking CTR and CR for reference, and then discusses the proportion of effective accepter of online AD with the effective Arrival Rate.
文中介绍了网络广告的主要形式，借鉴点击率和转化率，提出利用有效到达率来探讨网络广告真正到达有效受众的比率。
The paper introduces the main formats of online AD, taking CTR and CR for reference, and then discusses the proportion of effective accepter of online AD with the effective Arrival Rate.
文中介绍了网络广告的主要形式，借鉴点击率和转化率，提出利用有效到达率来探讨网络广告真正到达有效受众的比率。
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