你不能只是问顾客需要什么，然后根据他们的需要来生产。
You can't just ask customers what they want and then try to give that to them.
它始于顾客需要什么，哪些是你可以了解他们的需求-以及他们买什么，从你的竞争对手为什么了。
It starts with what your customers want and what you can find out about their needs - as well as what else they buy and why from your competition.
他说，一个颠覆性企业家最重要的技能之一，就是要“有勇气”无视顾客说他们眼下需要什么。
He says one of the top skills of a disruptor is to "have the courage" to ignore what customers tell him they think they need.
如果你是Affinia酒店的一名顾客，那么酒店员工就会尝试着通过观察你来找出你究竟需要什么。
If you're a guest at an Affinia hotel, the staff will try to figure out what you need just by looking at you.
回想下在一个实体商店中店员和顾客之间典型的交互情景：顾客走进商店开始四处张望，这个时候，店员会问：“请问您需要什么？”
Consider the typical interaction between a sales agent and shopper in a bricks-and-mortar store. The shopper enters the store and starts looking around.
回想下在一个实体商店中店员和顾客之间典型的交互情景：顾客走进商店开始四处张望，这个时候，店员会问：“请问您需要什么？”
Consider the typical interaction between a sales agent and shopper in a bricks-and-mortar store. The shopper enters the store and starts looking around.
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