在前人有关顾客价值研究的基础上，本文补充提出顾客期望价值、设计价值和顾客决策价值三个新概念；
Based on former research relating to Customer Value, this article first proposes three new concepts, i. e. Customer Expecting Value (CEV), Designed Value (DV), Decisive Customer Value (DCV).
研究分为两部分，第一部分测量了大学生手机顾客期望价值的构成，第二部分测量了大学生手机期望价值的转变。
The research includes two parts of which the first is to measure the structure of customer desired value in university and the second part is to measure the change of customer desired value.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知，最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
高层领导者在组织的绩效期望中如何顾及均衡地为顾客及其他利益相关者创造价值？
HOW do SENIOR LEADERS include a focus on creating and balancing VALUE for CUSTOMERS and other STAKEHOLDERS in their organizational PERFORMANCE expectations?
高层领导者在组织的绩效期望中如何顾及均衡地为顾客及其他利益相关者创造价值？
HOW do SENIOR LEADERS include a focus on creating and balancing VALUE for CUSTOMERS and other STAKEHOLDERS in their organizational PERFORMANCE expectations?
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