近年来，顾客资产成为了一个新的研究热点。
In recent years, customer equity and its implications have received increasing attention.
第四部分构建了基于顾客细分企业管理顾客资产的模式；
The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
同时，关系收益在服务质量和顾客资产之间起着不可忽视的中介作用。
Furthermore, evidence has shown that relationship benefit ACTS as the mediator between service quality and customer asset.
随着“以顾客为中心”的营销理念的深入人心，顾客资产管理悄然兴起。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
第二、顾客资产管理的前提是要确定顾客的价值，建立顾客资产评估机制；
Secondly, The premise of CEM is identifying the customer's value and building customer equity's evaluation system.
在不同的文化环境中，由于文化差异的存在，顾客资产的驱动要素也存在差异。
So in different cultures, customer asset driving factor also vary because of cultural differences.
但是现有的顾客资产管理体系不足以提供企业进行顾客资产管理的理论和方法。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
企业资源的有限性迫使企业只能把有限的资源投入到对企业的顾客资产提升最有效的要素上。
The limited enterprise resources compel the enterprise to use the limited resources to the most effective elements.
客观地评价市场份额，逐步理解并接受一个新的、面向未来、顾客导向的指标—顾客资产份额。
By objectively analyzing market share, the paper guides readers to understand and accept a new customer-oriented index-Customer Equity share.
第四章和第五章是本论文的核心部分，分别从理论和实证两方面对顾客资产价值评估进行了研究。
Chapter four and chapter five is the key part of a thesis, which carry on research to customer's assets value assessment from the theory and reality respects respectively.
拥有超越竞争对手的高质量顾客资产，能够形成顾客资产优势，这种优势可以转化为企业竞争优势。
If holding high quality of Customer Equity that goes beyond rivals, the enterprise can form Customer Equity advantage.
其结果是可以从资产负债表中很直观地看出顾客资产对企业的影响，便于充分开发利用顾客资产资源。
The result shows that we can easily and clearly find out the impact of customer's assets on (enterprise) from the balance sheet, and customer assets resources can be fully developed and utilized.
文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。
Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.
本研究的目的就在于以顾客的角度出发，来分析企业的顾客资产的构成，并进一步论证顾客资产对顾客忠诚的影响。
The purpose of this article is that from the customer point of view, to analysis the composition of customer equity, and further demonstrates the customer equity impact on customer loyalty.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
巴克莱也表示，一些顾客将不会同属于投资银行的资产管理公司进行交易，因为监管限制或者对利益冲突的担忧。
Barclays also says that some clients will not deal with asset-management firms that are part of investment Banks, because of regulatory restrictions or concerns about conflicts of interest.
这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
术语“厂房和设备”用来描述企业为经营使用而购买并不打算再出售给顾客的长期资产。
The term plant and equipment is used to describe long-lived assets acquired for use in the operation of the business and not intended for resale to customers.
更糟糕的是，基金管理者发现许多中介机构买卖基金因为这些中介想从他们顾客这里赚取利润，从而使得资产一出来就被卖掉了。
To aggravate matters, fund managers can find that intermediaries churn funds as they seek to generate income from their clients, causing assets to disappear as fast as they arrive.
履行酒店安全职责和程序，以确保顾客、员工、酒店和酒店资产的安全。
To fulfill the hotel security duties and procedures to ensure the safety of customers, employees, hotel, and hotel assets.
顾客亲密型公司的最大的资产是其顾客对它的忠诚。
The customer -intimate company's greatest asset is its customers' loyalty.
而顾客非常喜欢，就像计划协调人解释的，这曾经是个问题，但现在已经变成一项资产。
And the guests love it. As the project coordinator explains, what once was a problem has now turned into an asset.
从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
From clients mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree.
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
顾客满意和员工忠诚是处于激烈竞争环境下电信企业难以复制的竞争优势，是企业的宝贵资产。
In the world of brutal competition, customer satisfaction and employee loyalty is hard-produced advantage and important asset to telecom enterprises.
这些资产负债表上的风险，却被看做是有益的，这弥补了其在帮顾客交易这一传统业务上的衰退。
The risks that it was taking with its own balance-sheet were seen as offsetting a slowdown in its traditional businesses of helping clients make trades.
现有资产评估的各种教材中有关顾客订单、组合劳力及营销渠道这些特殊无形资产评估的介绍很难见到。
In various textbooks about asset evaluation, there are few introductions about evaluation of immaterial assets, such as orders for goods of customers, combining labor and marketing channels.
现有资产评估的各种教材中有关顾客订单、组合劳力及营销渠道这些特殊无形资产评估的介绍很难见到。
In various textbooks about asset evaluation, there are few introductions about evaluation of immaterial assets, such as orders for goods of customers, combining labor and marketing channels.
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