广告业本质上是三合一产业，由广告商、媒体、以及制作和发布大多数全国性广告和零售广告的广告代理机构组成。
Advertising industry is essentially a triad consisting of advertisers, the media, and the advertising agencies that create and place most national and many retail ads.
Anderson理论的精辟处在于，从有价值的地方入手获取利益，零售广告着眼于数量，而你可以靠单个热门网站的大流量赚钱，也可通过许多流量较小但数量较多的不大热门的网站上赚钱。
The retail/advertising game is a game based on volume. You make money on a lot of traffic to a single popular site or the sum of smaller amounts of traffic to many less popular sites.
但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。
But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.
不过中国的互联网广告以及在线零售市场的规模却很小，只相当于美国的5%。
China's Internet advertising and online retail market is tiny — just 5% of that of the U.S..
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
Twomey以TheSimsOnline作为这类接口的典型，他认为在未来，所有公司都会用到它们，涉及领域包括零售、客户服务、B2B和广告。
Twomey used The Sims Online as an example of the sort of interface all companies in the future will be using, in fields including retail, client services, B2B and advertising.
用户也可以通过产品页面上方的三个页签(tab)查看来自零售站点，拍卖站点，和广告分类站点的结果。
Users can check out results from retail sites, auction sites, and online classifieds from three simple tabs on the product page.
年度营销商亚军：花费不仅仅在广告上，电子零售业也在持续增长。
通过信件及反馈告诉零售商，他们的广告策略正在使他们业务流失。
Fight back Tell retailers, through letters and feedback, that their advertising strategies are losing them business.
零售巨头也向数千其它企业出售这一信息，以便其利用消费者特征进行广告制作和人口研究。
The retail giant also sell this information to thousands of other businesses, who use consumer profiles for advertising and demographic research.
对于消费品制造者和零售商来说一样的是，广告和营销的复杂性和成本都增加了。
For retailers and makers of consumer goods alike, the complexity and cost of advertising and marketing have increased.
这个平台将驻留在最初针对零售业部署的IS R上：例如，零售商店可以在不同的地点显示液晶单元的广告。
This platform will reside on ISRs targeted initially toward retail deployments: for instance, retail stores can display ads on LCD units in various locations.
由于零售商期望通过竞争赢得最佳广告价，本周末书价将有可能再次下降。
The price is likely to be reduced again by the weekend as retailers compete to have the best advertised price.
但是更让零售商和广告商吃惊的是，欣欣并不是个例。
But what's more remarkable, for retailers and advertisers, is that Xin Xin's not the only one.
或许并非只有电视广告商开始更多利用声音效果，零售商也纷纷效仿。
TV advertisers aren't the only ones who may start putting sound to greater use. Retailers are also catching on.
零售网站。发现显示广告带来的收入潜力后，越来越多的在线零售网站开始销售显示广告。
Seeing the revenue potential, more and more online retail websites are selling display AD space.
今年上半年，英国网络零售额同比增长了40%，网络广告的魅力由此可见一斑。
In the first six months of this year online retail-spending in Britain increased by 40% compared with the same period last year. The attraction of online ads is obvious.
随着汽车销售商和其它零售商削减广告投入，很多属于或与国家电视台有紧密联系的地方电视台的广告收入已经锐减了百分之四十之多。
Local television stations, many of them owned by or affiliated with national broadcasters, have seen advertising revenue fall by as much as 40% as car dealers and other retailers cut back.
在商场里移动设备使用非常频繁，这使得对于零售商来说，移动设备成为了非常不错的广告发布渠道。
Mobile devices are accessed frequently in stores, making them a great advertising vehicle for retailers.
’s地球宠物（PetEarth）游戏，让你把地球当做一个虚拟宠物来饲养，他们声称会将零售额和广告收入的一部分用来种树。
s Pet Earth game where the earth is your virtual pet to take care of. They say they donate a portion of the retail price and ad revenue to plant trees.
我们开始融合设计和广告，涉及客户包装、零售空间。
We started by merging design and advertising and got involved in client packaging, retail space design.
零售商西友百货(Seiyu Ltd .)开始推出了一项从母公司沃尔玛(Wal - MartStoresInc .)借鉴来的活动，即如果顾客出示了显示竞争对手的商品价格更低的广告，那么它也将执行这一价格。
Retailer Seiyu Ltd. started a campaign to match competitors' prices if customers brought in ads showing lower prices, borrowing a strategy of its parent company, Wal-Mart Stores Inc.
零售商应当更加警惕这一功能，瑞姆-库夫曼接着说道。并不是因为广告出现在Google搜索结果中的那些竞争者会夺去他们的生意。
Retailers, Mr. Rimm-Kaufman added, should be even more leery of this feature, and not because they will lose sales to competitors whose ads appear in Google’s refined search results.
大部分的B2C网站提供购物优惠，购买和回报，也有可能增加其市场所达成的一部分，网络旗帜广告交换计划，与其他网站的零售商。
Most B2C sites offer shoppers incentives to buy and return and may also increase their market reach by being part of Web banner advertising exchange programs with other Web retailers.
零售巨头是定期的目标不利的广告牌，报纸广告和至少一个关键的纪录片。
The retail behemoth is regularly the target of unfavorable billboards, newspaper ads and at least one critical documentary.
你的案文指出，其中一个因素导致成功零售业对网上涉及有效的广告。
Your text states that one of the factors leading to successful retailing on the Web involves effective advertising.
你的案文指出，其中一个因素导致成功零售业对网上涉及有效的广告。
Your text states that one of the factors leading to successful retailing on the Web involves effective advertising.
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