今后,传统奢侈品品牌将不得不调整他们的经营策略,以适应不断变化的奢侈品概念。
In future traditional luxury brands will have to adapt their business strategies to the changing concepts of luxury.
有些品牌专家认为这样的策略会有风险。
在线广告是整体营销策略的一部分,任何市场营销活动将会在品牌价值或市场营销目标上得到回报,不管是线上还是线下的。
Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.
如果“策略”啊“品牌意识”啊提及或使用次数比“收入”这个词还多,那么你的推广很可能会失败。
If you hear or use the words "strategic" plus "brand awareness" more than the word "revenue," your distribution deal is probably doomed.
一些只是简单地宣传品牌,一些是纯熟的信息发布策略的一部分,更有一些是支持新产品、服务、电影等等的工具。
Some aim to simply build brands while others are part of a sophisticated content distribution strategy. Others are viral tools to support a new product, service, movie, etc.
下面是该品牌广告宣传史当中的一些关键点,它有助于你理解为什么他们的营销策略如此奏效。
The following are a few key points in this brand’s advertising history to help you can begin understanding why their marketing strategies are so effective.
下面是该品牌广告宣传史当中的一些关键点,它有助于你理解为什么他们的营销策略如此奏效。
The following are a few key points in this brand's advertising history to help you can begin understanding why their marketing strategies are so effective.
对于那些对自身的精英主义和高高在上引以为傲的时尚奢侈品牌来说,这可能是它们开展大众媒体策略的最大挑战。
For luxury fashion brands that pride themselves on elitism and inaccessibility, this may be the most difficult challenge in developing a social media strategy.
山寨的市场策略很简单:盗取他方的外观工业设计,品牌标识则直接复制或模仿。
Marketing strategies were simple: steal. Designs and brand names were copied identically or simply mimicked.
数码策略咨询公司AltimeterGroup合伙人耶利米·欧阳(Jeremiah Owyang)称,只要不是过于推广公司品牌,这类公司推出的生活网站也会受到欢迎。
Jeremiah Owyang, a partner at the Altimeter Group, a digital strategy consulting firm, said company-generated lifestyle sites could be effective as long as they did not push the brands too hard.
在上周的柏林国际旅游展(itb)上,新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore,而这一消息早已在博客圈里引起激烈的讨论。
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.
我们也使用品牌联合的策略,但和一些小的竞争对手相比,我们的品牌定位和品牌竞争力完全不同。
But at the same time if you look at us compared to some of our smaller competitors, our brand position and strength are immensely different.
至于是否运用传统的营销策略就取决与品牌自身了,比如促销或者跟消费者互动保持消费粘性。
From there, it’s up to the brand to use traditional marketing tactics, like promotions and good communications to make those fans stick.
这样可以有效地通过建立明确的,一贯的,严格的品牌指导策略,并将不同品牌的策略分发给每一个设计人员和开发人员。
This can be done efficiently and effectively by creating clear, consistent and strict brand guidelines that are distributed to every designer and developer for every distinct brand that you work with.
新加坡旅游局推出的新品牌和电子营销策略掀起了业界激烈的讨论。
The launch of Singapore Tourist Board‘s new brand and digital strategy has gotten the sector talking.
两家公司的成功,很大程度上归功于开发自己的强大品牌,通过溢价策略来销售真正的商品-咖啡和可乐。
Both have prospered by exploiting their strong brands to sell what are really commodities-coffee and cola-at premium prices.
苹果凭借明确的商业策略和对策略地完美执行,成为当前是最具价值的品牌。
Apple currently is the most valuable brand because it has a clear business strategy, and it's executing on that strategy extremely well.
受益于通用营销策略中对旗下各品牌精准的市场定位,因此,哪怕仅仅是在电影中短暂地亮个相,开什么型号的通用汽车已足以塑造出片中人物的性格。
General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.
答案是那是激进的的策略是在同一个网络中销售多个品牌的手机,这改变了KPN在比利时业务的状况,继而在德国的情况也得到改变。
The answer was the then-radical policy of selling multiple mobile brands on one network, which transformed KPN's prospects in Belgium and then Germany.
以下这句话可能听起来像是《营销101招》里的话,但许多品牌确实忘记得将他们的产品及营销策略本地化。
This might sound like marketing 101, but many brands simply forget to localize products and marketing campaigns.
当时,TID表示:“收购阿斯顿·马丁是我们在重点市场持股多样化、国际品牌多样化的中心策略。”
At the time the Dar said: "The purchase of Aston Martin is central to our strategy of diversifying our holdings in key markets and international brands."
奇瑞的发言人金弋波说,我们以往只专注于大众市场,我们的下一步策略是开发中、高档品牌。
'We used to focus only on the mass market,' says Jin Yibo, Chery's spokesman. 'the next step in our strategy is to develop middle to upscale brands.'
形象优势:拥有统一的品牌形象和广告推广策略,更具品牌优势和竞争力。
Image advantage :we have uniform brand image and advertisement promotion strategies, with higher hrand advantage and competitiveness.
考文特花园店将是苹果第300家零售店,有可能会成为这个流行品牌最赚钱的一家。苹果与众不同的行销策略是什么呢?
Covent Garden shop will be 300th retail outlet and could be most profitable for the popular brand.
考文特花园店将是苹果第300家零售店,有可能会成为这个流行品牌最赚钱的一家。苹果与众不同的行销策略是什么呢?
Covent Garden shop will be 300th retail outlet and could be most profitable for the popular brand.
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