社交媒体营销的挑战：谁是赢家？
社交媒体营销并不总是能担保有短期效果，它会有风险，而且并不总是奏效。
Social media marketing doesn't always guarantee short-term results, could be risky and doesn't always work.
从根本上说，对于公司或品牌而言比花费精力进行社交媒体营销更重要的是实力。
And fundamentally speaking, a company or a brand must ensure they have authentic strength before spending more energy on social media marketing.
当然，因为组织网络(建立关系)很费时间，你不要指望社交媒体营销会立即带来利益。
Of course, since knitting a 'web' (relationship-building) costs time, you should not expect social media marketing to bring immediate gains for you.
最近我写篇叫《社交媒体营销思想》的文章，我想将利用微博作为工具的思想推广给大企业。
Recently I wrote a Social Media Marketing Ideas feature and I want to expand the idea of using Twitter as a tool within a big business.
今天我很高兴能够在Shama出版其第一本书籍，《社交媒体营销悟道》之际，采访到她。
Today I am delighted to interview Shama who has just published her first book "The Zen of Social Media Marketing".
错误的恐惧是一种自然反应，但它不是唯一能导致一个品牌公司社交媒体营销活动失败的原因。
The fear of error is a natural one, but it's not the only one that can cause a brand's social media marketing campaign to fail.
从领先品牌的社交媒体营销最佳实践中，您可以成功规划自身下一步营销的策略。
Through the best practices of social media marketing brought by leading brands, you can plan your next step marketing strategy successfully.
建立关系是成功的社交媒体营销的最重要的部分之一，因此，要加关注每一个关注你的人。
Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
上图 揭示了B2B公司在社交网络上的行为，这应该是多数人都应该了解的B2B社交媒体营销常识。
This infographic spells out behaviors for B2B marketers on the social web that are pretty much common sense for individuals.
她是一名社交媒体营销活动家和公关从业人员，她办有博客，并经营着一家叫新闻料(Press feed)的软件服务代理公司。
She’s an active social media marketing and PR practitioner that blogs and runs an agency as well as a software services company called Press feed.
大多数社交媒体营销活动之所以会失败，最大的原因是恐惧——突然进入某种新事物的恐惧，并且还想试用社交媒体营销策略。
The biggest reason most social media marketing campaigns fail is fear - fear of jumping into something new and trying a social media marketing strategy.
塔玛‧温伯格(Tamar Weinberg)@tamar ——高科技迷，塔玛是老资格的活跃高级用户和社交媒体营销实践家。
Tamar Weinberg @tamar – A techie at heart, Tamar has been an active power user and social media marketing practitioner for several years.
你热衷于社交媒体营销吗？无论你走到哪里，人们都在谈论社交媒体—在最近的英国大选中，热交媒体，尤其是twitter，首次真正主导了公众的想象力。
Wherever you go, people are talking about social media - in the recent UK election, for the first time, social media tools and especially twitter really caught the public's imagination.
她曾经写过一本书《禅说社交媒体营销》(The Zenof Social Media Marketing)，得到了很好的反响。她成立的数字化营销公司正在不断成长。同时她还担纲一档网络电视节目的主持人，为人们打造个人品牌出谋划策。
She wrote a well-received book, The Zen of Social Media marketing, owns a growing digital marketing company, and stars in a web-TV show offering advice on building your brand and more.
但是对于那些希望把社交媒体作为营销工具的人来说，具体什么时间贴出你的重磅日志或在微博上分享重要的链接，是非常有必要思考的问题。
Though for those of us looking to use social media as a marketing tool, it's worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.
以营销为目的投入到尝试使用社交媒体的时间和金钱真的有任何回报吗？
Is there really any return on the investment of time and money that goes into trying to use social media for marketing?
社交媒体通常只被当作另一种营销渠道：很显然它不止如此，这这是一种截然不同的与消费者和客户进行交流的途径。
Social Mediasocial media is often viewed as just another marketing channel: it is of course so much more; it is a completely different approach to interacting with consumers and customers.
社交媒体同其它电子邮件，直接邮寄广告等营销方式整合的最好方式是什么？
What's the best way to integrate social media with other marketing efforts like email, direct mail, etc?
以营销为目的使用社交媒体的商界人士依然对它产生浓厚的兴趣，并且尝试劝说他们的老板、雇员和董事会成员(往往还有他们自己)，这个投入是确实值得的。
Business people using social media for marketing are still latching onto it and trying to convince their bosses, employees, and board members (and often themselves) that the effort is truly worth it.
在企业中，社交媒体一般游走在客户服务、IT、公关、营销和销售部门的边缘。
The field also dances along the edges of customer service, IT, public relations, marketing and sales, according to the Social Media Influence report.
多亏社交媒体，这些营销中的成分真的错综复杂又密切相关。
Thanks to social media, elements of these campaigns can get really intricate and really involved.
我们一起看看社交媒体影响电影营销与推广的一些方式。
Let's look at some of the ways that social media is having an impact on movie marketing and promotion.
研究还指出，社交媒体能够补充并增强其他营销方式的效果，如电子邮件营销、搜索引擎优化，以及直接营销。
Social media complements and augments other forms of marketing such as E-mail marketing, search engine optimization and direct marketing, the study said.
由于越来越多操作层面的工作都是直接通过网络或社交媒体与消费者进行互动，市场营销与其它功能之间的界线也越来越模糊。
The marketing lines have blurred with other functional areas as more operational job titles interact directly with consumers through the Internet or social media.
我们确信，一旦我们知道顾客想要些什么以及哪些社交平台是他们最爱光顾的，那么社会媒体就能成为营销战略的重要组成部分。
What we found is validation that social media is a viable marketingstrategy when we understand what our customers want and know whichsocial media platforms they frequent.
智慧视窗是一家坐落在加利福尼亚尔湾的营销公司，它们使用社交媒体活动来预测产品的需求。
WiseWindow, a marketing firm based in Irvine, California, uses social-media activity to forecast demand for products.
智慧视窗是一家坐落在加利福尼亚尔湾的营销公司，它们使用社交媒体活动来预测产品的需求。
WiseWindow, a marketing firm based in Irvine, California, uses social-media activity to forecast demand for products.
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