当然，观察者一定要知道这个品牌才会在第一时间认出来。
And, of course, the observer must know the brand to recognize it in the first place.
很早就知道这个品牌的面料，以前在国内看到很多这个面料的产品，是不是假货呢？
Knew the surface fabric of this brand long ago, saw a lot of products of this surface fabric at home in the past, is it the fake products?
在上海几家零售店进行的调查中没有发现熊猫乳品公司生产的产品，一些零售商表示并不知道这个品牌出现了问题。
No products from Shanghai Panda turned up in spot checks of several stores in Shanghai, several retailers said they were unaware of problems with the brand.
Dale说携程网在国外面临的最大挑战是外国人不知道这个品牌，使用社会媒体和电子营销策略是改变这种状况的不错的方法。
Dale says that Ctrip's biggest challenge outside of China is that people don't know its brand, and using social media and e-marketing are great ways to rectify that.
多数的大公司为了打造一个强有力的全球品牌而竭尽全力——看看Vodafone就知道——对于这个领域来说，多品牌经营的难度之大简直无法想象。
Most big corporations struggle to build a single strong global brand - just look at Vodafone - so the challenge of managing multiple brands in this sector is almost inconceivable.
你知道自己是谁，却用名人或者著名品牌做用户名，你想用这个假名字骗那些following你的Twitter用户。
You know who you are. You create Twitter accounts using celebrity names or big brand identities and you hope to fool unsuspecting Twitterers into following you for your namesake.
上周雷克萨斯美国公司的老板马克•坦普林来到纽约接受访问。 不知道公司品牌情商较低这个事实是否让他觉得有些尴尬，反正他没有表现出来。
U.S. boss Templin came to New York to talk up Lexus last week, and if he felt uncomfortable about the shortcomings of its emotional intelligence, he didn't show it.
“大家现在都可以说出自己的看法，展现自己的个性，想要建立自己的品牌，”科比说，“我对此不是很认同，但是我明白这其中的用处，也知道为什么会出现这个现象。
“Guys have voices now, want to build brands,” Bryant said. “I don’t identify with it, but I understand where it’s going, why it’s going there.
我们都知道这个道理：你在网上开个“展台”、卖好你的品牌，你就能赚钱。
We all know how this works. You establish an online presence, sell your brand well-and you make money.
这个是汽车业必须要做的，但不一定要自己盖一个评论平台，如果你知道消费者怎么衡量比较品牌或产品之间差异， 你也可以做一个你自己的。
This is a given in the car market but it doesn't have to be owned by them. If you know your competitor set, you can create your own review site.
蜂蜡护唇膏大概是最有名的产品，人们都知道遇到这个品牌。
The Beeswax lip balm is probably the most famous and well know product that people come across from this brand.
这种情形下，印记的主要角色是把这些意义表达出来，让每个人同时都知道当这个品牌扩张或延伸时，要保护什么，以及利用什么品牌价值。
Here the primary role of the Footprint is to express these meanings so everyone is in sync with what to protect and what to leverage as the brand is expanded.
五年前，当菲比·菲罗（PhoebePhilo）被任命为时尚奢侈品牌Céline的创意总监时，福莱对于她是最后几个知道这个安排的人之一而恼羞成怒。
Five years ago, when Phoebe Philo was named the creative director of the luxury fashion house Céline, Ms. Foley was miffed that she had been among the last to learn of the appointment.
五年前，当菲比·菲罗（PhoebePhilo）被任命为时尚奢侈品牌Céline的创意总监时，福莱对于她是最后几个知道这个安排的人之一而恼羞成怒。
Five years ago, when Phoebe Philo was named the creative director of the luxury fashion house Céline, Ms. Foley was miffed that she had been among the last to learn of the appointment.
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