考虑到收据用户数据之前精确预测行为变量十分困难，另外一个建立人物角色假设时的有用方法是使用人口统计学变量。
Given the difficulty in accurately anticipating behavioral variables before user data is gathered, another helpful approach in building a persona hypothesis is making use of demographic variables.
弗格森说，“用人口统计学的术语来讲就是，西方社会长期代表着全世界的小众人口，但是当今社会，这种小众化趋势明显逐渐减小。
“In demographic terms, ” Mr. Ferguson says, “the population of Western societies has long represented a minority of the world’s inhabitants, but today it is clearly a dwindling one.
如果不存在内部技术，或者需要使用人口统计学或营销详细信息对数据进行其他充实操作，通常会将所收集的数据发送到外部企业进行此清理工作。
If in-house technology does not exist or additional enrichment of data with demographic or marketing detail is desired, collected data is often sent to outside firms for this cleansing.
如果不存在内部技术，或者需要使用人口统计学或营销详细信息对数据进行其他充实操作，通常会将所收集的数据发送到外部企业进行此清理工作。
If in-house technology does not exist or additional enrichment of data with demographic or marketing detail is desired, collected data is often sent to outside firms for this cleansing.
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