旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游是一种预消费产品，决定了旅游产品要靠形象的传播，使其为潜在旅游者所认知，从而产生旅游动机，并最终实现出游计划。
Tourism is a pre-consumer product. Tourism rely on the spread of brand image to tourists and potential tourists, resulting in the cognitive, motives, and ultimate realization of planned trips.
滑雪技能水平与其社会人口统计特点交叉影响着潜在滑雪旅游者的市场需求强度以及旅游决策。
The skiing demand intensity and travel decision-making are largely determined by the potential travelers' skiing skills and their sociological characteristics.
在一个旅游业日益成长并逐渐高度发达的时代，任何一个地方都是潜在的旅游目的地，任何一个人都是潜在的旅游者。
In a growing tourism industry and gradually developed a high degree of time, any place is a potential tourist destination, any one person are potential tourists.
在一个旅游业日益成长并逐渐高度发达的时代，任何一个地方都是潜在的旅游目的地，任何一个人都是潜在的旅游者。
In a growing tourism industry and gradually developed a high degree of time, any place is a potential tourist destination, any one person are potential tourists.
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