本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
对彩票业的消费需求行为进行了研究，用消费者效用函数模型分析了彩民购买彩票的这一看似不理性的行为。
The behavior of consumer demand for lottery has been researched. And the lottery purchasing action that seems unreasonable was analyzed with the use function of consumer.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
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