但是，左右中国消费者购买决定的是价格，而非服务。
But what determines Chinese consumers' purchasing decisions is price, not service.
谁对这个品牌有最大的影响力？对消费者购买决定有影响力？
Who in the world at large has a big influence on this brand or the decision-making of its consumers?
我们采访的经理们承认，这类内容长留于此，并意识到其对消费者购买决定的影响，无论是正面还是负面的。
The managers we interviewed accept that this type of content is here to stay and are aware of its potential impact -- positive or negative -- on consumers' buying decisions.
在60年代早期，哈佛商学院的NeilBorden教授发现了几个能够影响消费者购买决定的公司行为。
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services.
消费者在决定购买的时候，一般更看重负面信息而不是正面信息。
Consumers generally place more weight on negative information than on the positive when deciding what to buy.
消费者现在做出购买决定的方式意味着市场营销的影响来源于传统付费媒体之外的一系列因素。
The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
人们和家人朋友聊聊天，翻翻消费者报告或《个人电脑》杂志一类的编辑评论查阅各种产品的评价和评级，用作购买决定的参考。
They talk to their family and friends, read Consumer Reports or other editorial content such as PC Magazine to find out reviews and ratings of various products to make a purchase decision.
我曾经倡导消费者在做出购买决定前，自己先做一些消费问答题：谁制作了这件产品？
I used to advocate going through a sort of consumerist catechism before making any consumer purchasing decision. Who made this product?
它可以使用这个决策引擎来帮助消费者扩展购买途径，帮助做购买决定。
It could use the decision engine to help customers sift through the ever-expanding array of offerings and make purchasing decisions.
再说，把所有成份都列出来的做法在实践上确实也很难行得通，因为消费者基本上不会根据成份列表是否详细去决定是否购买一种美容品。
It wouldn't be practical to list all of them because consumers basically have the information they need to make purchasing decisions.
事实上，如今消费者作出购买决定的方式，意味着市场营销的影响力来自于传统付费媒介之外的广泛因素。
In fact, the way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
Gurus工作原理贯穿消费者购买过程，在他们决定的时候给他们信心并提升微软品牌的体验。
Gurus walk consumers through their purchases, giving them confidence in their decisions and improving the brand experience of Microsoft.
作者：对神经营销持批评态度的人士担心，它可能被过多地用来控制消费者的购买行为和购买决定。您怎么回复这种担忧？
GeekDad: How do you answer the critics of neuromarketing who fear that neuromarketers could have too much control over our buying behavior and decision making?
微软的新方法能够传递出每一则广告，不管是显示广告、富媒体或搜索广告等，是如何影响消费者的最终购买决定的，这些广告通常都出现在多个站点和多个频道中。
Our Engagement Mapping approach conveys how each AD exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influenced an eventual purchase.
一项近期的调查发现，尽管尚不知道详细配置、功能等情况，却已有超过三分之一的消费者决定购买iPhone5。
More than a third of people plan to buy an iPhone 5 despite not knowing anything about it, a new survey has found.
影响消费者的购买决定有几个因素。
购买型产品是消费者愿意到处寻寻觅觅，比较价格、质量和性能，三思之后才作出购买决定的产品。
Shopping products are those for which consumer are willing to seek and compare: comparing in many locations the price, quality, and performance, and making a purchase only after careful deliberation.
有了这样的原则，消费者便可以把钱花在那些他们认为最值得购买的商品和服务上，从而也就决定了那些企业能继续生存。
Under this concept, consumers decide for themselves which companies will stay in business, voting with their dollars by spending on those businesses they consider most worthy.
购买钻石首饰，可吓人，但消费者有权与知识能作出明智的决定。
Buying diamond jewelry can be intimidating, but consumers empowered with knowledge are able to make an informed decision.
消费者在做出购买决定时都会用眼睛观察。
并不是所有的消费者在决定购买时都会经历所有的决策阶段。
Not all consumer pass through all the stages when deciding to buy.
一般而言花束总是一批一批地被呈献给消费者，它的外观对消费者的购买决定具有举足轻重的影响。
Posies are normally presented to consumers in batches. The appearances of these have powerful effect on consumer decision.
这种声誉创造出了一个消费者特许经营权。这让产品对购买者的价值，而不是产品的生产成本，成为了决定销售价格的主要决定性因素。
Such a reputation creates a consumer franchise that allows the value of the product to the purchaser, rather than its production cost, to be the major determinant of selling price.
为了作出最后决定，我们必须考虑如何商业世界正在和购买模式的消费者谁将利用您的服务。
In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.
广告商让我们消费者做出购买决定的一种方法是让我们认为曾经很舒心地使用过他们的产品。
One way advertisers convince us to buy something is to remind us that we've enjoyed their product before.
真正决定消费者购买与否的关键在于广告的内容，而不是它的结构形式。
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
真正决定消费者购买与否的关键在于广告的内容，而不是它的结构形式。
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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