只有达成这种任务，广告才有可能影响消费者的认知、偏好以及具体的购买行为。
Only achieve this task, advertising could affect consumers' cognition, preferences and specific purchase behavior.
要从研究消费者渠道偏好与购买准则入手，认识与把握零售终端商业模式的演进规律，找到零售终端策略的改进思路。
Beginning with studying consumers' channel preference and purchasing guideline, we can cognize and grasp the evolutional law of retail terminal commercial mode for finding out a way to promote retail.
来描述消费者偏好。让我们通过考虑一个消费者如何能够比较对购买来说有效地不同的项目组。
Let's begin by thinking about how a consumer can compare different groups of items available for purchase.
通过实证分析的方法，研究消费者对网络购物和传统购物购买成本的认知情况，以及这种认知是否会影响消费者时购买渠道的偏好。
The empirical survey reflects how consumers view the cost of cyber shopping and traditional shopping. So as to choose their own preferable buying channel.
通过实证分析的方法，研究消费者对网络购物和传统购物购买成本的认知情况，以及这种认知是否会影响消费者时购买渠道的偏好。
The empirical survey reflects how consumers view the cost of cyber shopping and traditional shopping. So as to choose their own preferable buying channel.
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