研究的对象是济南市区在校大学生群体，年龄在18—23岁之间，他们大都具有鲜明的个性和消费决策风格。
The object of study is in the urban university students in Jinan, aged between 18-23 years old, most of which have distinctive personality traits and consumer decision-making styles.
基于这样的环境和背景，本文以消费者决策风格为细分基础，展开了针对大学生的奢侈品购买动机研究。
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
因此，在开拓国外市场时，营销者必须充分意识到消费者决策风格的文化差异。
Therefore, the marketers have to become fully aware of cultural differences in consumer decision-making styles when exploring foreign markets.
本次问卷调查测查了网上购物消费者的网络人际信任水平、人格类型和网上购物决策风格以及它们之间的关系。
This research measured to check the trust level, personality type of the network human relations of online shopping consumer and on-line shopping decision style by questionnaire.
消费者决策风格是指消费者倾向于某种选择的心理定向。
Consumer' s decision-making style refers to a mental orentaion characterizing a consumer' s approach to making choices.
消费者决策风格是指消费者倾向于某种选择的心理定向。
Consumer' s decision-making style refers to a mental orentaion characterizing a consumer' s approach to making choices.
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