一方面，麦当劳推行本土化策略，另一方面，中国消费者对其代表的西方现代性和美国身份最为关注。
On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.
本文以跨国公司国际广告传播的“全球化思考本土化执行”策略为研究对象，共分为五章。
This paper takes the strategy of "globally thought and locally carried out" as the object of study, and altogether divides into five chapters.
本文从业务流程重组的原则及其本土化策略两方面论述了我国企业在实施业务流程重组时应注意的一系列问题。
This article tends to discuss the problems companies should pay attention to the application of BPR by analyzing the principles and localization strategies of BPR.
在本土化营销方面，快餐公司应该因地制宜，制定符合当地市场的本土化服务营销组合策略。
In the localization of marketing, Fast-food companies should adapt to local conditions and develop local portfolio strategy to meet the local market.
国际营销策略有多种选择，根据不同的市场环境，可以标准化营销策略为主，也可以本土化营销策略为主。
International marketing strategies have multiple choices. According to different market environments, it can both standardization oriented and localization oriented.
最后，本文得出了跨国公司竞争战略的制定要充分考虑到本土化策略。
Finally, competitive strategies of multinational companies come to give full consideration to the development strategy of localization.
第三章和第四章是本文的核心，对国际广告传播的“全球化思考本土化执行”策略进行了重点分析和探讨。
The third chapter and the forth chapter are the key of the article, witch mainly analyzes and discusses the strategy of "globally thought and locally carried out".
作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
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