服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
即通过对内部员工的营销，以顾客满意为中心，实施差异化的经营策略等，从而产生商业银行服务营销的组合效应。
The strategy will be centered by customer-orientation and differentiated business tactics, with a target of bringing combined effect in banking marketing service.
服务营销的核心是做到“顾客满意”，到位的服务营销将使顾客成为企业产品的忠诚追随者。
The service marketing strategy should focus on customer satisfaction, encouraging customers to become faithful followers of a company's products.
最终采用服务营销的7P理论对现有营销策略提出改进建议，并强调通过多种方式增加顾客满意度来保留和维持现有顾客的重要性。
The article finally USES 7ps theory of service marketing to make proposals, and emphasizes the importance to use multiple ways to increase customer satisfaction for customer reservation.
最终采用服务营销的7P理论对现有营销策略提出改进建议，并强调通过多种方式增加顾客满意度来保留和维持现有顾客的重要性。
The article finally USES 7ps theory of service marketing to make proposals, and emphasizes the importance to use multiple ways to increase customer satisfaction for customer reservation.
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