地方性广告的CPM（千人成本，指的是广告投放过程中，听到或者看到某广告的每一人平均分担到多少广告成本）明显比国家性广告要高出很多，因为他们的目标指向性更加明确。
The CPM rates for local advertising campaigns are typically substantially higher than national campaigns because of their more targeted nature.
所以说，现代商业广告策划是一个系统工程，各个子系统经过它的协调与统一，围绕一个明确的目标，使广告活动取得最佳的效果。
Thus, the modern commercial advertisement plan is a system engineering, the unity in harmony through it of each subsystem, round a clear goal, make the advertising activity make the best result.
当您注册，你必须填写一些人口统计数据，使他们能够适当的目标广告向你明确的。
When you sign up, you have to fill out some demographic data so that they can appropriately target the ads to you specifically.
我们要了解有多少人访问了网点，有多少人看到了广告，这便形成了一种目标明确且可以信赖的媒介。
We have to keep ability of tracking how many people saw the Web site, how many people saw the advertising, and become a very targeted and accountable medium.
销售人员要有明确的拜访目标，对广告商要有正确的期望值；
Sell a personnel being going to have expected value to pay a target a visit definitely, to ask to have correctly to advertisement merchant;
销售人员要有明确的拜访目标，对广告商要有正确的期望值；
Sell a personnel being going to have expected value to pay a target a visit definitely, to ask to have correctly to advertisement merchant;
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