历史街区旅游形象定位是历史街区旅游开发工作的关键。
Ascertaining the tourist image of the historic urban areas is a vital work in developing historic urban areas' tourist industry.
随着区域旅游竞争进入形象竞争阶段，旅游形象定位已经成为旅游竞争的关键环节。
The positioning of tourism image has been the key in tourism competition since the regional tourism competition became a competition of tourism images.
第三部分在长春城市旅游文脉及受众调查分析的基础上，进行长春城市旅游形象定位。
The third part implements Changchun city tourism image positioning on the basis of the analysis of tourism placidity and crowd investigation.
基于许多古镇的旅游形象和旅游产品的趋同性，本文对古镇旅游形象定位进行了对比分析。
Based on many old town's tourism images, the contrastive analysis to the tourism image location of ancient towns has been described in this article.
在对贵州营销环境认真分析的基础上，提出了旅游形象定位、市场定位、产品定位、功能定位。
On the basis of analysis to the marketing environment of Guizhou, the author has given positioning of image, market, products, function.
“旅游形象定位”、“旅游形象营销”、“旅游形象策划”和“城市旅游形象”等概念受到广泛关注，并取得诸多值得珍视的研究成果。
The concepts, like "tourism positioning", "marketing of tourism image", "tourism image planning" and "urban tourism image", are being focused on widely, and also have got valuable achievements.
西班牙旅游局有意利用社会媒体为西班牙打造崭新定位，突破西班牙“阳光与海滩”的传统形象。
The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional "sun and beach" holiday by using social media.
旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。
The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .
依据肇庆旅游区形象设计的三条原则，肇庆旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。
According to the three principles of the image design in Zhaoqing Tourist Zone, its image design system is composed of four tourism senses and five kinds of unforgettable things.
当前，关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.
第二，在问卷调查的基础上，对南京城市旅游形象进行定位：博爱之都，世界第一城垣；
Secondly, with the above analysis and questionnaire investigation, sets the position of city image of Nanjing: The Fraternity City, The Largest Walled City in the World.
本文简要地论述了生态旅游项目开发主题形象定位的意义、依据及原则。
This paper briefly discusses the meaning, basis and principle of the orientation of the image of the ecotourism project exploitation.
旅游地进行形象定位，是旅游区策划的重要组成部分。
The tourism image positioning is important component of rural tourism area.
结合实际情况，分析旅游城市形象设计的核心和定位。
And according to the actual situations, it analyses the core of designing tourist image.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
根据鄱阳湖地脉、文脉、旅游资源特色与旅游产品主题，可将主题形象定位为：东方“山江湖”，世界“后花园”。
The integrated tourism theme image is established. That is "mountain, river and lake of the East, the Rind garden of the world".
旅游景区定位上应从研究旅游者的需求和动机入手，结合景区独特的资源，寻找两者的切合点，为旅游景区营造具有差异化的独特形象。
Positioning of tourist should be targeted at tourists on the needs and motivation , with unique resources of scenic areas , to find the meeting with each other, to create a unique image of Scenic.
依据丹东市旅游形象设计的三条原则，丹东市旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。
According to the three principles of the image design in Dandong city image, its image design system is composed of four tourism senses and five kinds of unforced-table things.
依据RIS框架理念，北京的旅游形象应该从横向、纵向两个维度进行策划，北京旅游形象总体可以定位为“文化之都”、“动感之都”。
The paper, according to RIS framework, plots Beijing tourism image from horizontal and vertical direction, and suggests that Beijing tourism image be orientated "culture capital" and "mobile capital".
阐述了旅游地形象概念，分析了旅游地形象形成过程，从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
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