旅游经济；旅游广告；广告策略。
“告别三峡游”的旅游广告，拨动了无数中外游客的心弦。
The advertisement of the "Farewell to the Three Gorges" touches the hearts of numerous travelers who know them, both in China and abroad.
客观科学地进行旅游广告效果评价是开展旅游广告活动的基础与依据。
Tourism promotion activities are based on the rational and impersonal assessment of tourism ads effects.
本部分介绍了我国旅游广告的现状和问题，分析了旅游广告营销的基本原理；
This part introduces the current situation and issues of tourismadvertisement of our country, analyses the basic principles of tourism advertising marketing;
CPM(点击千人成本)均在上升，而且旅游广告与非旅游品牌广告开始恢复增长。
The CPM (cost per 1, 000 impressions) business is growing domestically and internationally, and both travel and nontravel brand advertising [car sales etc.] is recovering.
尼尔森研究还发现，旅行者对旅游目的地的网络广告的印象，比其它媒体上的旅游广告要更深刻。
The Nielsen survey also found that travellers were much more likely to recall seeing Internet advertising for travel destinations, compared to seeing travel advertising on other mediums.
而根据广告学、心理学等成熟理论的阐述，可将旅游广告效果分为经济、心理和社会三大效果。
According to the theory of advertisement and psychology, the tourism ads effects can be classified into economic, psychological and social effects.
在现代旅游业中，各种广告已经不是可有可无，而是非有不可，旅游广告的促销作用将得到越来越大的显现。
In the modern tourism industry, each kind of advertisement is not dispensable, but indispensable, and the promotion function of the tourism advertisements will be more and more obvious.
通常人们较为注重面向旅游者的直接渠道旅游广告，而往往忽视旅游中间商与旅游产品生产商之间的间接渠道旅游广告。
People always pay much attention to advertising in the direct channel to the end user, but neglect advertising between tourism suppliers and intermediaries in the indirect marketing channel.
旅游企业间竞争的急剧加大，使得旅游广告的作用不仅是单纯地向消费者推销旅游产品，还必须与竞争对手的广告宣传进行竞争。
In the circumstance of great competition among tourism enterprises, the tourism ads not only focus on the promotion of the tourism products but also have to compete with those ads from their rivals.
信息经济时代，旅游企业间的竞争将不再仅仅是资源、信息的竞争，并且还是“注意力”的竞争，而旅游广告无疑将是一种有效的竞争手段。
In the era of information economy, the competition among the tourist enterprises is no longer in tourism resource or information, but in "attention".
今天的词：gnome。2004年，一个旅游广告里，一个花园gnome（小鬼怪）在浴缸里滑雪。类似的场景也在电影《天使爱美丽Amelie》里出现过。
The podictionary word for today is gnome: In 2004 a travel ad campaign was launched using a garden gnome who appeared on skis, in a hot tub.
在广告的推动下，我们努力照办：我们多多购买多多旅游多多玩儿，但得尽力坚持下去。
Driven on by advertising, we do our best to oblige: we buy more, travel more and play more, but we struggle to keep up.
尼尔森研究发现，一些目的地旅游机构采用了全部的五种主要媒体渠道发布广告。
Nielsen found that some destination tourism bodies advertised across all five major media formats to promote their destinations.
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
随着互联网成为信息搜索最常用的渠道，建议目的地旅游机构应注重于网络广告。
With the Internet the most widely used channel for information search, tourism boards at destinations would be well-advised to focus on advertising on the Internet.
广播讯息：广告讯息显示在旅游代理商的“待处理数据队列”里，他们通常从供应商处提取关于订单的讯息放入队列。
Broadcast messages: Advertising messages are displayed in the Travel Agents "queue" where they usually retrieve messages from suppliers regarding their bookings.
在如今基于用户行为历史和习惯的展示型广告时代，这就是旅游营销人员的推广手段。
In this era of contextual and behavioral display advertising, that's how travel marketers roll.
这个地区的各国的旅游机构通过加大广告力度来减小业务下滑的势头。
National tourism organizations in the region have countered the slump with new advertising.
广告技术改变旅游分销。
澳大利亚旅游经营商Voyages目前为蜥蜴岛度假村刊登了一则诚招总经理的广告。该职位配有双卧室住所，能俯瞰大堡礁。
Voyages, an Australian tour operator, is advertising for a general manager for its Lizard Island resort, a post that comes with a two-bedroom house overlooking the Great Barrier Reef.
265人被安置于各种形式的有说服力的环境中，然后请他们对旅游景点，汽车或者食物广告做出评估。
Two-hundred-sixty-five people were exposed to forms of persuasive communication and then asked to rate advertisements for vacation spots, cars or food.
由于大家都把焦点放在Kayak的电视广告、IPO和旅游中介的传奇故事上，所以很多人会忘记它收购的竞争对手元搜索引擎SideStep也是情有可原的。
With all the focus on Kayak with its TV ads, possible IPO and the intermediary saga, many would be forgiven for forgetting about the rival metasearch engine it bought.
注册广告(Signin Advertising)：旅游代理商注册登录GDS时定制式的直接广告信息。
Sign in advertising: Direct and customised advertising messages at time of signing in to the GDS by the travel agent.
而意大利明年要偿还4080亿的国债利息，这就意味着要卖出27万多支旅游胜地广告。
To keep things afloat, the country will need to borrow $408 billion next year just to pay the interest on its debt, that’s the equivalent of selling more than 272, 000 monumental ads.
然而，该广告业者却表示，受季度因素影响，旅游业网站的第四季度流量通常会有一个持续性的下跌，所以这3%的流量上升还是不错的。
But, the advertising exec says 3% is interesting, especially since there usually is a substantial decline in travel industry Web traffic in the fourth quarter because of seasonal factors.
然而，该广告业者却表示，受季度因素影响，旅游业网站的第四季度流量通常会有一个持续性的下跌，所以这3%的流量上升还是不错的。
But, the advertising exec says 3% is interesting, especially since there usually is a substantial decline in travel industry Web traffic in the fourth quarter because of seasonal factors.
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