第四部分,提出广州旅游营销整体规划,包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
第二章到第五章运用市场营销组合策略分别对湖南旅游产品开发、定价、渠道、促销等四个面从理论到对策进行了详细论述。
The later chapters discuss in great detail the products pricing, place and promoting of the Human tourism from theory to tactics.
旅游市场开拓策略有:做好客源市场分析、运用好促销策略、参与区域合作等。
There are market development tactics of the travel: analyze the source market, make use of promotion strategies, and participate in the regional cooperation.
文章从峨眉山自身的旅游资源出发,分析了峨眉山促销策略的基础条件,提出了峨眉山构建全景式促销策略的建议。
On the basis of tourism resources of Emei Mountain, the author analyses the promotion strategy's basic conditions and puts forward Suggestions to construct complete promotion strategies.
文章从峨眉山自身的旅游资源出发,分析了峨眉山促销策略的基础条件,提出了峨眉山构建全景式促销策略的建议。
On the basis of tourism resources of Emei Mountain, the author analyses the promotion strategy's basic conditions and puts forward Suggestions to construct complete promotion strategies.
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