北极燕鸥在从南美洲的最南端飞往北极圈的路线全长2万公里，但燕鸥这一路上都不会留意观鸟船送来的散发臭味却又可口的鲱鱼。
An arctic tern, on its 20,000 km flight from the extreme south of South America to the Arctic circle, will take no notice of a nice smelly herring offered from a bird-watcher's boat along the way.
过去类似的罚款主要都是针对多数人都同意会散发臭味的店家开罚，例如提供“臭豆腐”等餐点的餐馆。
Previously such fines have been imposed mainly on companies which most people would agree emitted a disagreeable smell, such as eateries offering "stinky tofu", or deep-fried bean curd.
这些残留下来的本能同样能解释促销活动总能起作用，促销抓住了人们最深的不安全感——你散发臭味，你不够好，没人喜欢你。
This residual instinct can also help to explain how sales campaigns may work en masse by collectively preying on our deepest insecurities - you smell bad, you're not good enough, no one likes you.
这些残留下来的本能同样能解释促销活动总能起作用，促销抓住了人们最深的不安全感——你散发臭味，你不够好，没人喜欢你。
This residual instinct can also help to explain how sales campaigns may work en masse by collectively preying on our deepest insecurities - you smell bad, you're not good enough, no one likes you.
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