思维的隐喻性孕育语言中的隐喻，而语言中的隐喻是认知活动的工具与结果。
Metaphor in language derives from the metaphoric characteristics of thinking; consequently, metaphor in language is basically both a means and a result of cognitive activities.
在认知过程中，感性与理性是人类认知活动和思维的两个方面，影响着受众在面对产品、消费产品和使用产品的时候的种种反应。
The relation between the product and the accepter can be called the cognition. The sensitivity and the logic are the two factors in the cognition activity and the thinking activity.
在认知过程中，感性与理性是人类认知活动和思维的两个方面，影响着受众在面对产品、消费产品和使用产品的时候的种种反应。
The relation between the product and the accepter can be called the cognition. The sensitivity and the logic are the two factors in the cognition activity and the thinking activity.
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