在线评论和用户生成内容(user - generated content, UGC)正通过与社会网络的融合，来提升其对旅游购买决策的影响力。
Online reviews and user-generated content are being combined with social networking, increasing their influence on travel-buying decisions.
小企业必需关注消费者在线搜索对线下采购的影响，以及在线搜索与购买方面的店中体验的影响。
Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online.
实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
紧跟在口碑之后的最重要的影响游戏购买因素依次是：零售方式，在线演示，测评，广告和促销。
Retail, online demos, reviews and advertising and promotion follow word of mouth as the most important factors influencing game-buying, in that order.
紧跟在口碑之后的最重要的影响游戏购买因素依次是：零售方式，在线演示，测评，广告和促销。
Retail, online demos, reviews and advertising and promotion follow word of mouth as the most important factors influencing game-buying, in that order.
应用推荐