而消费者的需求数量和结构的变化受到多方面因素如人口、经济、社会文化、购买心理和购买行为等的影响。
And changes in consumer demand and the number of structures affected by many factors such as population, economic, social, cultural, psychological, and purchasing behavior of purchase.
本文基于消费者行为理论中的消费态度模型，在文献回顾的基础上，探索了大学生购买电脑的影响因素。
On base of consumption attitude models in consumer behavior theory and literature review, this paper explored the influencing factors of computer purchase of college students.
产品的情感价值以及通过产品形态所传达出来的精神价值逐渐成为影响消费者购买行为的重要因素。
Both the product's emotion value and the spirit value which is communicated by the form of the product gradually become an important factor to affect consumers' habits of purchasing.
本文首先对OTC的市场环境进行了深入的分析，并对OTC市场的消费者行为模式进行了细致的研究，即详细分析了消费者的购买过程及影响消费者购买行为的各项因素。
Firstly, the thesis makes a meticulous research on the OTC marketing environment as well as the consumer behavior model, which concerns the consumer's purchasing process and all the affect factors.
价格是影响消费者购买行为的最具刺激性和敏感性的因素。
Pricing is the most stimulating and sensitive factor influencing consumers' purchasing behavior.
在了解这些因素后，一些零售商和商家试图想出一些策略来影响消费者的购买行为。
With understanding of these factors, retailers and other marketerers try to influence buying behaviour.
如何理解这五种心理因素，以及它们以何种方式影响消费者的购买行为呢？
How can I understand the five psychological factors and the way in which they affect the consumer's buying behavior?
如何理解这五种心理因素，以及它们以何种方式影响消费者的购买行为呢？
How can I understand the five psychological factors and the way in which they affect the consumer's buying behavior?
应用推荐