本文分析了语义双关在广告创作中的作用与特点；对语音双关在广告语创作中的审美作了辩证。
The writer of this paper makes an analysis of the functions and features of semantic puns and the aesthetic features of phonological puns in advertisements.
作为一种特殊的专门用途语言，广告语在词汇、句法、修辞各个方面都有着自己独特的文体特点和美学特征。
As a language for special purpose, advertising language has its unique stylistic features and aesthetic characteristics in vocabulary, syntax and rhetoric devices.
本文从大量的英语广告实例入手，探讨英语广告语言的词汇、句式和修辞等三大特点，并从语用学的角度对英语广告语言的语用基础进行分析。
This paper aims at a study and analysis of three main characteristics of English advertising language from the perspective of pragmatics, based on a large quantity of English advertisements.
广告语篇的特点以及文化特征都说明语言与文化之间的关系是不可分的。
The character of the advertisement discourse and its cultural feature indicate that language has a close relation with culture.
运用文献法、例证法、比较法等从多个侧面来阐释广告语言的传播特点及作用。
Through literature, example, comparison of various aspects such as advertising language to explain the spread of the characteristics and effect.
本文探讨英语广告的语言特点，以便我们能欣赏并写出更好的英语广告语篇。
This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better.
第三章具体阐明了广告的定义及广告语言的特点，逐一描述广告语言的词汇特点、句法特点和修辞特点。
Chapter Three illustrates the definition of advertisement and features of language in advertisement in detail, that is, lexical features, syntactic features and rhetorical features.
隐喻作为广告最常用的修辞手段，已经成为广告语言的一个鲜明特点。
Metaphor, as an important rhetorical device, is frequently adopted in advertising and turns out to be a distinctive feature of advertising language.
英语化妆品广告语言，和其它任何一门专业英语语言一样，有着自己很独特的用词特点。
Cosmetics advertising language, like all other forms of English language for special purpose, has developed several special characteristics.
而作为英语广告重要组成部分的广告语言文字—广告英语，除了具有英语语言的一般特点外，还有其显著的特色，而这显著的特色正恰恰表现在它的词汇方面。
And as an important part of advertising languages, the advertising English gets its own unique features besides the common features. These features focus on the lexical aspects.
本文从语音、词汇、句法、修辞格和具体互文性等方面描写了俄语电视广告语篇在语言运用上的主要特点。
This thesis also describes some language using features of Russian TV advertising texts from aspects such a speech sounds, glossary, syntax, figure of speech, concrete intertextuality, and so on.
广告语言是一门具有浓郁文化色彩与时代特点的艺术形式。
And the advertising language is a special art form which has profound cultural background and can be influenced by the tendency of the day.
语音上，食品、药品广告语言呈现出音节匀称、平仄协调、音韵和谐的特点；
Voice, the food, pharmaceutical advertising language showing a syllable symmetry, tone, coordination, phonological features of harmony;
英文中的无动词小句具有言简意赅，突出重点，表意含蓄等特点，于英文广告中使用，可使广告语的诉求功能得到充分的发挥。
Characterized by succinctness, highlighting effect and implicativeness, verbless clauses are applied in English adverting to make the most of its appealing function.
英文中的无动词小句具有言简意赅，突出重点，表意含蓄等特点，于英文广告中使用，可使广告语的诉求功能得到充分的发挥。
Characterized by succinctness, highlighting effect and implicativeness, verbless clauses are applied in English adverting to make the most of its appealing function.
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