这里就需要体现营销者比聪明的广告文案高明之处了。
成语活用作为广告文案写作的主要方法之一被广泛使用。
As one of the skills in advertisement writing, the flexible usage of idioms has been generally accepted.
他们称，内容报道花费更低，而且比广告文案更能赢得信任。
They claim editorial coverage is cheaper to obtain and is believed more wholeheartedly than advertising copy.
您的广告文案和对用户行动的呼吁应该在用户需求和企业目标之间有所平衡。
Your AD copy and call to action should balance the users' needs with your business objectives.
我们创意主导：平面广告创意、平面广告文案、平面广告设计。
Our design insists on: Prints Ads Originality, print Ads CW, print Ads Designing.
大多数任务与设计有关，诸如商标设计、广告文案写作和翻译等。
Most of the tasks are related to design, such as logos, copywriting for advertisements and documents, and translation.
然后你需要编写创意或广告文案，传达你品牌的信息，并且与线下信息传递保持一致。
Then you need to target your creative or AD copy to speak to your brand's messaging, and keep it consistent with your offline messaging.
广告文案具有自身的特性，从而对写作提出了特定的要求，即创意性思维。
The advertisement writ has the characteristic oneself, Thus put forward the particular request to the writing, namely the creativity thinking.
写出优秀广告文案的核心是了解受众，对他们深入洞察，对他们产生同理心。
Central to good writing of advertising is an understanding of people, an insight into them, a sympathy toward them.
获取正确的产品在正确的关键字，您可以搞砸你的广告文案，谎，仍然盈利。
Get the right product on the right keywords, and you can mess up your AD copy, overbid and still profit.
有一定文字功底，1 - 2年以上广告文案经验或汽车行业从业经历优先。
Well at wording, 1-2 years of advertising wording or auto industry better.
广告目的、广告对象、广告环境三方面分别对现代广告文案提出了特定的要求。
The advertising subject, advertising objects and advertising surroundings make peculiar demands on modern advertising correspondence.
从广告文案和声音元素的图形和版面，创意总监，执行项目的所有件的质量控制。
From the AD copy and sound elements to the graphics and layout, creative directors perform quality control on all pieces of a project.
广告文案伴随着广告的出现而出现，广告的优劣很大程度上取决于文案的好坏。
With the appearance of advertisement, the advertisement case appeared. The criterion of advertisement depends on the criterion of cases.
广告标题语是广告文案的一种，是读者能在瞬间理解并能长时间记忆的表达形式。
Advertisement title language is a form of expression which helps readers comprehend the intention instantly and keep it in mind for a long time.
因此，研究广告文案结构和产品类型对广告认知的影响有重要的理论意义和现实意义。
Therefore, there are important theoretical and practical significances to study the subject that the impact of text structure and product types to advertisement cognition.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文就是从这两个微观和宏观层面对广告语言进行解读，并附以翔实的广告文案例子来佐证。
This article is from the two micro-and macro-level advertising language interpretation, each accompanied by a detailed example to support advertising' copy.
仔细研究广告文案作者和其他营销专家的用语，列出自己的“特质”——自己的优势——以及它们的好处。
Take your lead from copywriters and other marketing experts and list your “features” – the good things about you – and their “benefits”.
“二十·十”球场的广告文案包含如下几条：“这是‘二十·十’，为挑战最好而量身定做的场地。
Literature advertising the Twenty Ten contains the following lines: "This is the Twenty Ten. Tailor Made To Challenge The Best. This Is The First Course In History Built To Host The Ryder Cup."
重点分析和探讨了广告文案中经常使用且效果较好的14种修辞技法的运用技巧，包括反复、比喻、对偶等。
This paper analyzes on and probes into emphatically 14 kinds of rhetoric methods frequently used in advertising documents with the better effect including repeat, metaphor, dualization, etc.
电影广告文案指电影海报文案，是电影广告媒体作品的书面形式，也是直接或间接地引导受众购买行动的文字。
As an exotic genre, movie advertising placard is the written form of media in movie advertising. It is also the written form that can hopefully enact readers to purchase directly or indirectly.
本文结合当前正在全球蔓延的金融危机，剖析在经济危机中广告文案情感渗透的趋势以及广告所承载的社会责任。
In this paper, the current financial crisis is spreading worldwide, and analyzes the economic crisis in the emotional penetration trend AD copy and advertising bearing social responsibility.
正如过多考虑到手工制作的PPC广告文案去时，应同时采取优化工艺的元描述和优化登陆页面的有机搜索的副本。
Just as much thought goes into crafting PPC AD copy, care should be taken to craft both optimized meta descriptions and optimized landing-page copy for organic search.
最后经过对广告文案和新媒体的细致研讨，归结总结出广告文案在新媒体中的最佳呈现方式，从而到达研讨目的。
Finally through with new media advertisement for detailed study, summed up the new media advertisement in the best presentation, and research purposes.
广告文案是在广告制作过程中，运用语言符号进行编码而形成的为广告作品的制作完成提供依据和蓝本的语言文本。
An advertising copy is a textual document which USES language symbols to provide a basis and blueprint for the production of an advertisement.
如果你想让自己广告的相关性和点击率达到最大化，你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。
If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.
在广告文案的写作中它与写作技巧、广告的策略创意以及消费者心理密不可分，因此从不同的角度可以看到其不同的特点。
It is, in the composition of individual ad. s, closely associated with writing skills, strategic design and consumer want, and therefore, it is necessary to view it from different angles.
在广告文案的写作中它与写作技巧、广告的策略创意以及消费者心理密不可分，因此从不同的角度可以看到其不同的特点。
It is, in the composition of individual ad. s, closely associated with writing skills, strategic design and consumer want, and therefore, it is necessary to view it from different angles.
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