广告受众对媒介广告有极强的选择性和回避性。
The advertisement audience has the greatly strengthened selectivity and elusion to the media advertisement.
他们不希望感觉好像他们只是被动的广告受众，如果这样的话他们很可能放弃社区。
They don't want to feel like they're simply a captive audience for advertising, and if they do they're likely to abandon the community.
广告是如何影响消费者购买决策的，前人对此提出了很多有价值的广告受众反应模式；
Former researchers have already brought forward many valuable models of audience's response on how advertisement influences the purchase decision of the consumers.
因此，只有满足广告受众的心理需求，成功地抓住受众心理，广告才能收到预期的效果。
So, only by satisfying and gripping the need of the public's psychology, can the advertisement obtain the anticipated effects.
在广告交际中，广告制作者不得不选择最佳语境，以使广告受众接受广告所传递的信息。
In advertising communication the AD man has to select the best context so as to make the addressee accept the information conveyed by the advertisement.
公益广告受众具有广泛性和复杂性的特点，在自我提升和社会关怀两方面产生对公益广告的需求。
They desire to receive public service advertising information based on the needs of self-improvement and concern for society.
而关联理论为广告商与广告受众之间的交际是如何完成这一基本问题提供了一个更具说服力的解释。
In contrast, relevance theory offers a more convincing explanation for the basic question of how communication between an advertiser and audience is achieved.
本文试图从博弈论与信息经济学的理论出发，在传播学受众理论的基础上，分析广告商与广告受众之间的博弈行为。
On the basis of the attention economics, the Game theory and the information economics, this paper attempts to analyze the Game between the advertisers and the audience.
本研究的目的在于在语用 学 的框架内分析中、英文广告话语，并解释广告主与广告受众之间如何进行交际。
The main purpose of this study is to give an analysis of advertising language in English and Chinese, and to explain how communication occurs between the advertiser and audience.
长久以来，人们只站在广告主的立场，注意到了广告效果的下降问题，但并没有站在受众的角度去研究广告受众信息疲劳的问题。
In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information.
另一方面，现今对广告受众不断细分再细分的研究现状，不同的受众群体采用不同的研究方法，从而有的放矢地进行有效的广告传播。
On the other hand, facing the fact that the accepter has been separated finely and finely, we research the different accepter in different methods.
广告媒介的选择广告代理商在确定产品或服务的目标受众后，必须为广告选择合适的媒介。
Media Selection for advertisements after determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement.
在确定产品或服务的目标受众后，广告公司必须为广告选择合适的媒介。
After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement.
然后，Facebook试图通过向广告商出售数据来赚钱，这些广告商想要向受众发送有针对性的信息。
Facebook then attempts to make money by selling their data to advertisers that want to send targeted messages.
广告商必须调整他们的方法来接触这些受众，同时也必须调整他们的劝说策略来适应网络媒体。
Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
广告商认为杂志是其接触目标受众的一个有效途径。
Advertisers see magazines as an efficient way of reaching target audience members.
因为它向受众呈现内容，并借此销售广告。
It presents content to an audience, against which it sells ads.
我个人认为发行商还没有成功地创造“手机媒体”，而这是产生受众和广告的前提。
My personal thinking is that publishers haven't succeeded in creating 'media on mobile' and that is a prerequisite for generating audience and advertising.
这类广告不仅能使受众的接受度大大提升，而且仍然是大家所乐意关注的领域。
This is an area where the audience is far more receptive and still willing to pay attention.
我认为目前的广告模式并不适合以儿童为目标受众的网站，“阿帕·吉安说。”
"I felt that the current delivery mechanisms for ads on the Internet weren't really suitable for a site that wants to focus on an audience of children," says Arpajian.
他说：“当你没有受众时，很难卖得出广告，”而没有广告资金流入，又很难获得受众。
"It's hard to sell ads when you don't have an audience," he said, and it's hard to build an audience without AD money flowing in.
针对性文本广告（Targeted Textual Advertising）：这个工具令酒店可以在决策阶段通过相关促销信息触及目标受众。
Targeted Textual Advertising: This tool enables hotels to reach their targeted audience with relevant promotions at the time of decision-making.
根据ComScore测定扩大受众是为了寻找更多的广告商和获取更多的需要。
Expand reach - as measured by ComScore - look more impressive to advertisers and capture more demand.
目的是为了能够将更多的用户引入他们的网中；根据ComScore测定扩大受众是为了寻找更多的广告商和获取更多的需要。
The objective was to catch visitors in their net; expand reach — as measured by ComScore — look more impressive to advertisers and capture more demand.
在现代媒体组织中，新闻由专业人员收集，与广告一起传播给广大受众。广告帮助支付全部的营业费用。
In modern media organisations news is gathered by specialists and disseminated to a mass audience along with advertising, which helps to pay for the whole operation.
广告赢得的受众越多，就会变为愈加有用的信息，而不再是广告了。
The better the advertising gets, the more it becomes useful information and not advertising.
广告赢得的受众越多，就会变为愈加有用的信息，而不再是广告了。
The better the advertising gets, the more it becomes useful information and not advertising.
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