由于大家都把焦点放在Kayak的电视广告、IPO和旅游中介的传奇故事上,所以很多人会忘记它收购的竞争对手元搜索引擎SideStep也是情有可原的。
With all the focus on Kayak with its TV ads, possible IPO and the intermediary saga, many would be forgiven for forgetting about the rival metasearch engine it bought.
先说苹果在1984年播放的传奇广告”1984″。
First there was the legendary spot “1984″, in that same year, which is often considered the best ad in history.
并且,请注意这是一个人们在明知是广告的情况下,仍然愿意去点击它的地方,比如nike传奇系列广告中足球明星罗纳尔迪尼奥的射门片段。
And come on-it's the one place on the Net where people willingly, knowingly click on ads, like Nike's legendary clip of sharpshooting soccer star Ronaldinho.
于是公司利用万宝路的名字和全新形象把一种过滤嘴香烟投放市场,并且雇用了广告界的传奇人物李奥贝纳。
So it used the name Marlborough to launch a filtered cigarette with a whole new image and hired legendary adman Leo Burnett.
于是公司利用万宝路的名字和全新形象把一种过滤嘴香烟投放市场,并且雇用了广告界的传奇人物李奥贝纳。
So it used the name Marlborough to launch a filtered cigarette with a whole new image and hired legendary adman Leo Burnett.
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